Dazn expands its sports and advertising offer: NBA, NFL and ACB

DAZNthe leading global sports entertainment platform continues its expansion and growth in Spain after announcing today the Acquisition of NBA emission rightsthat add to the recently announced of the Endesa League, the Endesa Super Cup and the Copa del Reyas well as the NFL.

With these new agreements, DAZN reinforces his position as a reference platform for fans and a Strategic ally for brands. All these rights are integrated into a premium catalog that already includes competitions such as LaLiga, MotoGP, Formula 1, Premier League, Bundesliga, Series A and League F, consolidating Dazn as the More complete environment to connect with high value audiences.

With a multisport and multiplatform proposal, DAZN now offers broader and more diverse coverage, with opportunities to connect with the fan the 365 days a year. From football and engine to European and American basketball, the platform offers brands Access to a premium inventory through direct or programmatic purchase.

«These new rights acquisitions reaffirm our commitment to be The reference sports destination for fans and brands », state Sara PastorSVP of Dazn Ads Iberia. «For advertisers, this means more scope, passionate audiences with greater engagement and attention, and more opportunities to connect with fans in an authentic way and with great impact ».

New sports, new audiences, new opportunities

The arrival of the NFL and the ACB competitions (Endesa League, Endesa Supercop reinforces Dazn’s attractive for young, digital and highly loyalty audiences. DAZN also offers several options for plans (soccer, motor, basketball, premium and made in USA), adapting the experience to the profile of each fan.

In addition, Dazn has recently launched the Young Rate -30with which users between 18 and 30 access all plans with a 30% discount, allowing brands to reach this strategic target in an related and emotionally involved environment.

A platform designed to impact on the moments that matter

Dazn offers a advertising environment brand safebased on positive values ​​and moments of high attention. Its activation model goes beyond the traditional spot, betting on the creative integration and brand storytelling in live events, social networks and physical experiences.

The key pillars of the Commercial proposal Dazn are:

• Quality audience: Payment users, passionate and receptive to relevant messages.
• Unparalleled reach: Weekly Premium events throughout the year, with the participation of equipment and athletes that are idols in each region which allows to segment through geographical areas of interest for brands.
• Demographic diversity: Each sport attracts different audiences and offers brands flexibility to adapt their messages.
• Branded Content and Activations 360º: Multiplatform activation opportunities, during live broadcasts and social networks or live experiences that allow brands to create experiences for fans that would not otherwise exist.
• Engagement real: Fans not only see sport, they feel it. Sports generate attention and inspire loyalty and emotional connection. The accompanying brands connect with unforgettable moments that fans treasure forever.