YouTube He is birthday. This Friday, February 14, the platform celebrates its 20th anniversary. They have been two decades of evolution and adaptation to the new video currents and the tastes of consumers. Now, in 2025 he is proud of his achievements and the following steps are drawn in his strategy to continue growing in the digital field.
This Thursday, several company representatives have presented at an event at the Google headquarters From Madrid what are the challenges and projects of the near future. Thus, YouTube director in Spain and Italy participated, Francesca Mortariand the Head of YouTube Sports, News, Health & Podcasts of southern Europe, Cristina Delgado. Besides, Abdel-Rahman HusseinManager of Culture & Trends, explained what the trends in the world of football and sport in general in 2024 have been.
Where does the YouTube focus in 2025?
As Francesca Mortari, director of YouTube In Spain and Italy, the platform wants to position itself as an epicenter of culturebased on quality content and good visualization experiences for users. Under the motto “Everything happens inside”in 2025 las priorities They will be the creators as new celebrities, the use of artificial intelligence as a tool to enhance different functions and the reinforcement of YouTube on television.
Content creators, more famous today than Hollywood stars
In the first of these spotlights on their road map, the content creatorsit is emphasized that the formats that youtube allow them to highlight especially with respect to other platforms and be well valued by their respective followers. In addition, it is valued that 65% of the Gene generation It is considered creative of content. On the other hand, the data that the 64% of Spanish users Feel a strong connection with youtubers.
The spectators, especially the fansThey are one Active content. Not only do they see it, but they also contribute to swelling it to disseminate or version it through editscomments, parodies and challenges. In fact, 74% of the Z generation recognizes that spending more time watching opinions, reactions, related videos or teasers, than the products themselves as video clips or events.
Also, in this area in 2025 there will be news for the communities. It will also consolidate Hypethe function released last September to relaunch the videos of smaller channels.
The AI is integrated into the YouTube skeleton
As for AI, it will be implemented to improve the visualization experience, for example, to optimize videos recommendations and to generate automatic subtitles. But the prominence this year will take it ALOUDan Automatic dubbing available function, which will multiply the scope of the content to audiences from other countries. You cannot overlook Dream Screen and I see 2YouTube tools to generate images by artificial intelligence from prompts with high resolution.
Beyond the computer: YouTube floods television
He YouTube jump from computers to the big screen He has been holding for a few years. Today, every day users in total see 1,000 million hours On television connected to the platform. Thus, little by little the Google brand has been penetrating to the Hall of the Casas so that the spectators enjoy the contents From the comfort of your sofas.
Although mobile devices, tablets and computers are still fundamental for YouTube, television takes more and more land. 9 million age users between 18 and 49 years connect to YouTube from this support. Those who wish to succeed in this network must take it into account for conquer the audiences.
The rise of sports content on YouTube
He Sports scope has grown 30% worldwide on YouTube In recent years. For example, 850 million unique viewers from around the world saw Olympics Through this medium. In relation to the data of the increase in consumption on the big screen, 180 million of these users, they did it through television. Another great milestone has been the Eurocupwhich has connected fans of the entire planet to the successes of its favorite players. He Blog format and memes The networks crossed during these great sporting events.
Another trend in 2024 has been the YouTubers athletes. Abdu HusseinCulture & Trends of YouTube, also points out the fast development of the Cristiano Ronaldo Channelwhich currently accumulates 73.7 million subscribers. The Sports clubswhich are developing different strategies to keep their fans and attract new audiences. Barça FC stands out in this regard, according to the expert, with highlightsshorts and interviews with their great stars.
In addition, they manage to captivate profiles such as those of to the league fwhich are committed to all kinds of formats such as summaries of the matches, information about soccer players, training routines and more outstanding moments. Their good figures endorse that they advance in good direction, since they have achieved 30 billion visits in their YouTube contents.
Also, in addition to youtubers That their videos expand their opinions on sports days such as football, basketball, tennis or boxing, there are also other interesting accounts. YouTube highlights the channel of Pedro the engineerwhich has developed its own data analysis software and that is very supported by AI. Similarly, streamers retransmissions that comment live football matches live (watchalongs), A format that was born in the pandemic, also work well on YouTube.
On the other hand, events such as The Youtubers great and other Djmariio projects and, of course, the Kings League or the NFL, which have supported themselves a lot on the platform to increase their scope.
Abdu Hussein It emphasizes that the future of video culture will opt in favor of those who understand the power of fans communities (fandoms), of special relevance in the sports plane.
What will be the digital strategies on YouTube of some of the great brands of sport in Spain?
After the presentation of the YouTube novelties for 2025the Google subsidiary has had four experts in a round table to discuss the future of its contents on the platform and share its next respective projects. Thus, Alberto Fernández, director of platforms and digital services of RTVE; Carla Palomo, Head of Digital Strategy of the Women’s League; Pedro the engineerCreator of Content (@Pedroelingeniero) and Oriol Querol, Co-Founder, Global Chief and Product Officer of the Kings League.
Alberto Fernández reveals that in RTVE The consumption of your YouTube channel on the big screen will be enhanced. For them, these visualizations are complemented by those of traditional television and add the possibility of interacting. Among the ideas in the future, they plan to make compendiums with fans that think in real time about the party that is being broadcast.
Carla Palomo is in charge of the YouTube channel of the League fthat has grown 412% in recent years, explains that part of its success has been based on shorts and moving to create and broadcast content from football matches. In addition, its strategy is usually supported by data. As the digital expert quotes, A UEFA study He revealed that 50% of women’s football consumers are people who were not fond of this sport before. Therefore, part of the interest of League F, in addition to consolidating a half of the public that was traditionally malehe is attracting that potential new audience. While there are still no solid figures, it seems that this segment would be preponderantly femininefollowing the recent wave of referents such as Alexia Putellas or Aitana Bonmatí.
As for the Youtuber Pedro the engineerThe content creator has shown that he realized that there were many streamers who based his videos on reactions and opinions with criteria. To differentiate himself, he opted for the Sports Data Analysis. His latest movement has been to adapt to the horizontal format, which allows the viewer to be in his armchair Seeing it on TV. Its quiet and informative explanations allow this most leisurely consumption. Pedro provides that at the end of this year, in his case this modality will have been imposed on others among his subscribers.
Finally, Oriol Querol points out that, although the agreement of the Kings League With YouTube it was incorporated when the project was already in an advanced state, it has become an essential platform because it is the best allows new audiences. Multichannel retransmissions are key in their business model. As for their current concerns, they are to offer contained in other languages (For example, they have recently reached a wide volume of Arabic public) and the usual move to where the fan is.
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