Eranovum chooses DAC to enhance the Local SEO of its charging stations

EranovumSpanish company specialized in electric mobility, renewable energies and energy storagehas chosen DAC, only independent full funnel media marketing agencyas your new partner to optimize the local organic positioning of your electric vehicle charging stations.

The objective of the collaboration is that Eranovum installations are more visible to users of electric vehicles. The approach is simple, electric vehicle drivers begin their search for a charging point through search engines such as Google, and that is where Eranovum charging points must have a prominent position.

Together, Eranovum and DAC will ensure that each charging point really “exists” where that journey begins: on Google Maps, Apple Maps and in the Google local package, so that online visibility translates into real charging sessions.

Eranovum has chosen DAC for its ability to convert physical locations into complete and coherent digital assets, at scale and in multiple languages. This includes accurate names, categories, attributes, hours, photos and reviews for each location, plus the analytics needed to accurately measure impact. In summary, Eranovum was looking for a partner that mastered local SEO for physical locationscapable of transforming online visibility into drivers who arrive, navigate and load.

“Visibility is as important as infrastructure: if a charging point is not easily found, it is as if it does not exist,” said Nicolás Rojas, Global e-Mobility Manager, Eranovum. “Our work with DAC has a clear objective: make the life of the electric car driver easier. Thanks to this collaboration, our more than 1,000 charging points in more than 300 locations in Spain, France and Belgium They are now easier to locate and offer accurate, consistent and real-time information. This allows us to improve the user experience at each charging point and ensure they find, arrive and charge with complete confidence.”

The collaboration focuses on gain visibility in searches such as “near me” and by city or neighborhoodensuring complete coverage and consistency of priority files, and converting that visibility into valuable actions: clicks on How to get there, calls, visits to the website and the APP, and ultimately, more charging sessions. Also search standardize brand presence across locations and eliminate problems that affect performance, such as duplicates or outdated information.

“Local search is key in terms of business. Our job is to make each Eranovum service station is easy to find and to choose. This will have a clear impact for the company in terms of business,” declared Xabier Novo, General Manager of DAC Iberia.