Facebook returns to its “dosmileras” roots with a “feed” consecrated exclusively to friends

Back in the years 2000 and 2010 Facebook boasted to be the most popular social network about the face of the earth And it was practically unthinkable not to be on a platform that made millions of people around the world resume contact with old friendships and also reinforce their connections with their core of closest people. Today the subsidiary of Meta, overshadowed by social networks such as Tiktok and Instagram, is a much less shining platform than the one that was once.

However, Facebook wants to recover the lost land and for this he has decided to return to its origins. The social network has released a new “friends” tab that filters all the algorithmic recommendations that had taken possession in the last years of the main “feed” of Facebook (and that they had ended up evilting to some extent the experience on this platform).

«In recent years, Facebook has evolved to adapt to the changing needs of its users and has created first class use experience in groups, videos or in the ‘Marketplace’ of the platform, but the magic of friends has also deteriorated inevitably,” Admit Facebook.

The social network of Met This tab has been renovated to metamorphose in a “feed” consecrated exclusively to friends who will be happily emancipated by the sponsored and recommended content that Facebook has flooded during the last years of recent years and that he has ended up stripping the social network of his original social spirit.

Facebook wishes to resume the social spirit of which the social network was permeated in its beginnings

This “feed” of Nueva Hornada, which will initially be available solely and exclusively in the United States and Canada, is framed within the «And Facebook Experiences» that the social network will be deploying throughout this year to meet their roots and entertain its users with the experiences that made it so popular in its beginnings.

The new “feed” focused on the content of the user’s friends must be activated from the social network settings section and He leaves the shell so that the user can quickly find the publications of his contacts and thus foster the interaction with this type of content.

The new “friends” tab on Facebook will be accessible to the user from the navigation bar in the “feed” of news and also from the markers section or “bookmarks.” Yes indeed, In order for the tab to open up in the lower browsing bar of the Facebook app, the user must previously set it from the social network settings section.

After its debut in the United States and Canada, the new Facebook “Friends” tab will also foreseeably atmosphere in more marketsalthough the social network has not yet provided specific information in this regard.

The Facebook social network has not specified if the content housed in the “Friends” tab will be shown in chronological order or if the publications will be classified failing that depending on its relevance. In the animations shared by Facebook to present in society their new tab of “friends” the publications are not organized per day or schedule of publication, but it is not clear if the user will have the option to filter the posts according to different parameters.

With the new “friends” tab, Facebook intends to cushion in some way the “noise” that has taken over its “feed” in recent years To convert the social network into a platform focused on interactions of a personal nature, which are the ones that ultimately perched the Olympus of social networks.