Samy drives brands with their new maturity model in influencer marketing

The Global Social Marketing Agency Both He has presented his Maturity model in influencer marketinga strategic methodology designed to help brands to evaluate and evolve their abilities in this area, at a time when almost 60% of the sector professionals They recognize difficulties in identifying the right profiles and 50% still fail to demonstrate the return on investment (ROI).

Samy’s proposal is structured in four levels of maturity: Initial, intermediate, advanced and pro. Each level allows to diagnose the degree of development of a brand in the discipline and mark a clear path to a more sophisticated and efficient execution. The analysis is based on four key categories: SELECTION OF PROFILES, STRATEGIC PLANNING, CREATIVITY AND MEASUREMENT.

• Level 1 – initial: Reactive campaigns, without definite strategy and unstructured briefs.
• Level 2 – Intermediate: Superficial adaptation of global strategies, with focus on basic performance and limited analysis.
• Level 3 – Advanced: more mature integration in social media, selection based on brand affinity and engagement metrics, although with still incomplete reports.
• Level 4 – Pro: Inclusive marketing integrated to the digital ecosystem, Funnel customized strategies, sophisticated Kpis and long -term talented relationships.

This model not only facilitates an objective evaluation of the state of each brand, but also offers a practical roadmap to move towards more authentic collaborations and measurable results.

Samy helps brands with their maturity report in the influencer marketing

The report presented by the agency also includes an analysis of maturity in different markets such as Spain, United Kingdom and Latin Americatechnological recommendations and reflections on the human dimension of relationships between brands and influencers.

“With platforms such as Tiktok, Instagram and even WhatsApp integrating more and more purchase functions, influencers will evolve naturally to become key actors of the discovery trip to the purchase,” explica Ricky Pombo, Head of Influencer Marketing de SAMY Iberia. “For brands, this represents an opportunity not only to generate Awareness, but also to achieve measurable sales results.”

The maturity model in influencer marketing Samy is now available for download through The company’s website.