Zuckerberg reveals his plans with AI: What direction are Instagram, WhatsApp and Facebook?

Mark Zuckerberg It is one of the media characters with greater power on the planet. Directs Metathe gigantic company that groups applications such as Instagram, WhatsApp Facebook. Like many other technological companies, artificial intelligence has become in recent years one of its main priorities.

A few days ago, the American billionaire granted an extensive interview with the Stratechery portal led by journalist Ben Thompson. In it, Zuckerberg has thrown his vision on AI -What, according to your plans, you will revolutionize the advertising industry, as you can read in this article-, as well as its plans and forecasts for social networks of finish.

But it is especially remarkable Your perspective on how platforms have changed in recent years anchored under this umbrella. And, above all, about what is the road map in the future next to Instagram, WhatsApp and Facebook.

Meta plans with content generation with AI

One of the Meta targetsaccording to the words of Zuckerberg himself, it is «it is Increase interaction on platforms of consumption and recommendations ». To do this, according to the incorporation of AI is fundamental. Not only to show suggested videos to users, but to help them create more for themselves.

«The things that publish your friends, followers and all the people you follow have not disappearedbut we have added all this corpus, ”he explained, referring to the fact that he also currently appears to the user what other creators who have not necessarily chose to see, but that fit their tastes and interests:« It will occur: will occur: «It will occur A huge explosion in the amount of available content, very personalized«He announced.

Zuckerberg believes that, as Increase productivitypeople spend less time to work and more to entertainment and culture. Therefore, consider that these algorithms that build the feedsuch as channels to receive content, they will become a very common form of leisure. «And, the better the AI ​​to create and recommend the content, the greater the impact will be«, Adds the executive director of Meta.

Goal: an interconnected circular social ecosystem

Las social networks go beyond connecting people. The Facebook founder emphasizes that there has been a change in the form of use of social networks. Users no longer just comment on the photos and videos they see. Now the real conversation arises when the person finds something interesting and shares it in a group chat with friends or in an individual one. «It exists A fluid relationship between messagingwhich has become the place where all real, deep and nuances is concentrated, with nuances, and applications of feed, They have become discovery engines, ”says Zuckerberg.

The programmer regrets having taken to realize this mechanism a little later than one of its competitors: «I did not understand it at all until Tiktok He began to grow, ”he admits. It was then that he thought that the Chinese platform was not “only videos”, but “a complete reconsideration of how social networks are formulated«.

There, he took note and improved his proposal, understanding that when on Facebook or Instagram they accumulate Too many friends»(That sometimes, they are simply known or people who are followed by commitment), people really want to interact in smaller circles of confidence. With the existence of different chats, it is possible to choose whether to forward something to friends, to the family or the coworkers. The Integration of messaging as a way of redirecting the contents visualized on the other platforms, He completed the offer.

The future of WhatsApp: the essential tool of companies

Another of the great income opportunities for AI in goal is the Business messaging. As the CEO of this company tells, It is already widely used with this function in countries like Thailand and Vietnam. Zuckerberg claims to have read the data – although he does not remember where – that 2% of Thailand’s GDP is intended for transactions made through the finishing messaging applications (WhatsApp, Facebook Messenger and Instagram Direct).

Zuckerberg is convinced: which will propel the leap of this use to the rest of the world is AI, because it allows you to have very cheap labor. «There are more than one hundred million small companies that use our platforms. I think it is quite evident that, in a few years, all companies in the world will have an email address, an account on social networks and a website. In addition, they will have an AI that can serve its customers and make sales »underline.

Meta It is raised monetize your applications: When the point where these SMEs get profits, they will request a commission for this service. The demand for products will increase so much, that to the business They will compensate for these tools to streamline and automate tasks.

Goal AI: The ace under Zuckerberg’s sleeve

The American tycoon has a Honda trust in his most recent creation, goal AI. Zuckerberg is not acade by competitors as Chatgpt O Geminiand ensures that its application already has about one billion monthly users.

In addition to considering that technology is good enough in itself, The main attribute of the agent with artificial intelligence developed by Meta It is that it is integrated into the platforms that people already handle and use daily, such as Facebook, Instagram and WhatsApp. That does not rule out the option to download it as an independent app.

But, What is the potential of goal AI and what about other chatbots of this type? “We want your personal thing to be,” says Zuckerberg. «It is very personalized and, in addition to things like remembering what you have talked to it, which I think will be a standard function in the industry, Goal AI knows things about you for the use of our applications«He adds. “I think that Many people fascinate how the algorithms of feed On Instagram and Facebook. It is fascinating: you can ask the algorithm what he knows about you and will explain it to you, give him feedback and interact with him naturally, ”he proudly presumes.

For him, Everyone “should have a therapist” and an AI could occupy this position For those who do not go to one. “That will not replace the friends you already have, but it will probably be an added element,” he clarifies. «I think we understand better how to address this kind of things that most other companies. I also think we understand some of the inconveniences and how to achieve That is a complement to your social interactionsinstead of something negative ».

According to Zuckerberg, his focus is to achieve an AI that helps you to be a best friend of your friends: “A AI that has a good context about what is happening with the people you care, will be able to help you with this.” It is only necessary to limit the definitions not to hurt sensibilities regarding the privacy.

Goal looks to the future

Zuckerberg is aware that sometimes technological development and the possibilities that tools triumph between the masses are a matter of proof and error: «The danger of leadership and to try new challenges that do not always work. Obviously, In the last 20 years, there has been many things that I would like to have gone in another direction and Bets that did not work. (…) I think you have to have certain thesis on the direction that you think will take the world, make some bets, see which ones work, and then have the agility to redouble them in the things that are good. And besides having the conviction of continuing to do interesting things is part of the grace of all this«, The Meta CEO sentenced.