Meta reduces the price of subscriptions without ads by up to 40%

Meta has announced a significant reduction in the price of subscriptions to use Facebook and Instagram without ads in Europe. Until now, users had to pay 9.99 euros per month if they subscribed from the web and 12,99 euros if they did it through the iOS or Android applications. With the new price adjustment, the monthly cost It is reduced to 5.99 euros on the web and 7.99 euros in mobile applications. This represents a reduction of up to 40%, which is an incentive for all those users who prefer an ad-free experience.

Additionally, Meta has reduced the price of additional profiles linked to these subscriptions. Previously, users had to pay between 6 and 8 euros per month for each extra profile, depending on whether they subscribed through the web or mobile applications. Now, Prices have dropped to 4 euros on the web and 5 euros on mobile appswhich represents a reduction of up to 37.5%. This measure seeks to make the ad-free user experience more accessible for families or individuals with multiple accounts.

Less personalized advertising

Along with the price reduction, Meta has introduced a new alternative for users who prefer not to pay for the full subscription. It will now be possible to choose a setting in which less personalized advertising is displayed, a measure aimed at complying with European privacy regulations. This option will allow users to reduce the number of ads based on their interests and behaviors, although they will receive less relevant ads and less likely to be skipped.

Meta’s decision to reduce the prices of its subscriptions and offer less personalized options comes from the requirements of the General Data Protection Regulation (GDPR) and the European Union Digital Markets Law. The company has indicated that these modifications go beyond what regulations require, suggesting that they have been implemented to end possible criticism from regulators.

The price reduction seeks encourage the use of the opt-in and comply with regulations, but Meta is confident that the majority of users will continue to choose the experience with personalized adswhich continues to be one of the pillars of the company’s advertising business.