How should brands join the solidarity for DANA?: “We must join this cause”
The devastating passage of DANA through the Valencian Community has shaken Spanish society. A week after the severe floods that left more than 200 people dead, the effects of this emergency continue to be felt, and more and more ordinary people are joining in to help those affected, either through donations or even traveling miles away to help. Brands, companies and organizations have joined forces to support those who need it most.
In the world of marketing, the phrase “brands can change the world” is repeated. But in times like this, What should brands do to make a real difference? Experts in Marketing and Advertising, like the founder of Everything is Marketing, Itziar Oltrathe co-founder of Goodness Prevails, Pablo Castellanoor the co-founder of Brandcrops, Daniela Goicoecheahave shared a viral publication, which makes a direct call to big brands to join in helping those affected by DANA.
«We are demanding help from two sectors, people and institutions, but there is a very capable and powerful third: companies. The brands”, you can read in the publication. “They have resources, products, services, the ability to make quick private decisions and, many of them, also large audiences.”
«The ‘world days’ are relevant and the communication departments work for them. Today we do not have one of those in front of us, we have a less marketing-oriented cause but just as important,” they claim. In this way they invite brands to contribute, donate and help with whatever they can. A help that in many cases can be your own products. “The outlook is terrible but nothing is impossible if we join resources and forces.”
A call to brands to alleviate the effects of DANA
The publication, which already has more than 12 thousand likes and more than 2 thousand comments on Instagram, has become a meeting point between brands and users, who tag the brands and companies that can join the help, while that the brands themselves have disseminated their own initiatives.
This is the case, for example, of Women’secretthe brand points out that they have been working for days send panties, pajamas and slippers to the area. They also highlight that various actions will be carried out at the group level, for example, financial donations.
The Valencian company Nelly Cosméticosadded his commitment to all Valencians and neighboring communities affected by the catastrophe. «We are donating hygiene products and hydroalcoholic gels to the different collection points. We encourage more companies to join this idea.
The official account of ivy also joined the publication, and highlights that they are available to all kitchens and volunteers who need vegetable protein, as well as products suitable for celiacs, lactose-free and without traces of eggs.
Blablacarshared information in the post pointing out that they have eliminated management costs for trips originating or ending in the Valencian Community on the platform and encourage drivers to post their empty seats.
Purina España, YOSOY, Krack, Mekkdes and more brands They have also joined the initiative, sharing through the social network some of the actions they are carrying out to help those affected.
«Brands: we must join this cause»
Pablo Castellanoco-founder of Goodness Prevails, also shared a post via LinkedInwhere he pointed out that this is the moment where It is time to demonstrate that brands and companies are agents of change and influence. “You may wonder what it has to do with your business or mission, and maybe nothing, but if there is ever a time for brand inconsistency, it is now,” says the professional.
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