Social networks are increasingly present in our lives and, above all, it is more comfortable to be able to acquire our favorite products through them. He social commerce It has been integrated into functions such as Instagram Lives and Tiktok Shopfacilitating buyers access to the latest developments in fashion. This trend represents a good opportunity for small businesses and brandssince it allows them to connect directly to the consumer.
However, it is important to be careful when making purchases on these platforms. Therefore, an expert in finance of Clear It has revealed five key points that must be taken into account.
Almost 40 % of Spaniards make purchases through social networks. More precisely, according to the report Adyen Index: Retail Report 2024, “38 % of Spaniards already acknowledge having tried this purchase option on occasion.” Among those who frequent this purchase channel are Young people, especially those under 45.
Facebook Marketplace, Instagram and Tiktok Shop are consumer favorite platforms. The first is, without a doubt, the one that is most successful in the market. Instagram’s main public is composed of generation Z (13-28 years), while the well-known Chinese social network occupies third position in preference.
On the other hand, the sectors with the highest demand are: health and beautywith 52 %; Home reformswith 48 %; and luxury fashionwith 38 %.
The finance expert and product director in Klarna, the Network of Payments and Trade promoted by AI, Karoline bladeshe has presented A guide with five easy and fast tips to buy safely. Bliemegger states: «Buying through social networks is increasingly popular, and a fantastic way of finding inspiration and getting unique pieces. ”
In addition, the director of Klarna bets on a safe purchase: “It is essential that consumers remain alert and informed to avoid being victims of disappointing scams or purchases.” It also adds “our goal is to help consumers buy more intelligently and safely, regardless of where they decide to buy.”
These are the five key tips that the expert leaves us to encourage us to try this new type of purchases without carrying us disappointments.
Caution with him dropshipping
Some sellers that are observed in social networks do not even have the products they offer. Do dropshippingthat is, they send what you buy from a third party that can be in another country. What results: eternal shipments, surprise charges in customs and things that do not look anything like the photos. Not to fall into that, look if the delivery times are vagueif the descriptions sound very generic or if the photos seem taken from an image bank. It is also a good idea Check comments from other buyers and distrust if they don’t have a web, Recognized brand or only sell through social networks.
Do not buy compulsively, investigate first
Before throwing into the pool and giving the buy button, you must first take a moment to Find out who is behind. Look at your website, search for opinions on places like Trustpilot and review your networks well. If you see spelling fouls, few followers or comments are blocked, they are signs that it is false.
Pay with safe methods
No direct bank transfers. Better use platforms that protect the buyer, such as Clearthat this network also Let pay in three parts without interest. Thus you only pay a part at the beginning, you receive the order and if everything is fine, the rest is charged. It is an aid because if there are problems, it is easier to claim.
Look good how they handle returns
If you do not clearly find the policy of returns or is written confused, better Think twice before buying. Serious stores are usually very clear with this.
Do not fall into suspicious bargains
When you see a super discount on a brand or some luxury product and do not know the seller, activate the alarms of an alleged scam. It is best to compare prices on several websites before deciding.
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