Salesforce opens a new marketing era with cloud marketing

Salesforce has announced the launch of Marketing Cloud Next, An evolution of its leading marketing solution in the market. It is not just about the launch of a product, but about a strategic marketing rethinking, which becomes promoted by autonomous agents who act as permanent collaborators.

Created natively in Salesforce Platform, Marketing Cloud Next gives life to the marketing of agents with processable data, workflows between departments and agents of the autonomous integrated autonomous throughout the sales funnel.

These ia t agentsThey ransfor the messages without the possibility of response in interactions with agents, in which each sales channel becomes a bidirectional conversation. Between racks, agents are responsible for complex tasks such as campaign creation, performance optimization and personalization 1: 1 on a scale that was previously unattainable.

Salesforce lanza Marketing Cloud Next

Marketing Cloud Next has been specifically designed for agents marketing, in which they are not limited to helping, but act. So, They autonomously manage complex tasks, As it can be, to create a campaign to publicize our new product line among high -value customers.

In other platforms, AI agents usually work more as assistants who need detailed instructions and close supervision in each step. Marketing Cloud Next changes this. Its AI agents, promoted by Agentforceact as experienced members of the team who understand the business, take the initiative and improve the results.

This allows marketing professionals to spend more time to the strategy, Creativity and the establishment of lasting relationships with customers. And as Marketing Cloud Next is based on Salesforce Platform, these AI agents are not limited to marketing, but operate in the areas of sales, services and commerce, coordinating interaction with customers individually throughout the entire sales funnel.

“With Marketing Cloud Next, we offer marketing professionals for more than functions based on AI: we provide a complete agent marketing solution,” says SHad Hammond, Executive Vice President and General Director of Marketing Cloud in Salesforce, through a statement. «Agentforce transforms the way of working, but does not replace marketing professionals, but gives them more power. By downloading manual and repetitive tasks in agentforce, marketing professionals can focus on global strategy and multiply the value throughout the company ».

What news does it include?

Marketing Cloud Next presents powerful innovations of agents that help teams to be more agile, interact on a large scale and get better results throughout the funnel of customers, all from a single platform.

• Create. With agentforce Campaign Creation, marketing professionals can launch campaigns in a matter of hours. The AI ​​generates complete summaries, creates audiences, writes mails and SMS, and designs custom tours. In addition, it allows to activate unstructured data from Data Cloud and use content from sources such as Google Drive, SharePoint, Zendesk and Blogs to enrich customization and obtain deeper insights.

• Interact. Marketing Cloud Next replace the messages without the possibility of response by active conversations managed by agents available in all channels. These respond in real time, customize content and derive sales interactions or to the customer service department when necessary. With agentforce personalization decision, personalized recommendations are created taking into account factors such as customer behavior, preferences or intention, while web curation dynamically adjusts the web experience for each visitor.

• Qualify. Thanks to Agentforce Lead Generation & Management, the agents of IA capture, interact and qualify Leads autonomously 24 hours a day. They write custom messages, have conversations in multiple languages ​​and schedule meetings. All this with human supervision and integrated security measures that guarantee brand coherence without sacrificing speed.

• Optimize. With agentforce paid media optimization, the AI ​​continuously supervises the performance of the ads, pauses those that do not work and suggests improvements aligned with the business objectives. Segment Intelligence identifies audiences with the greatest investment return to maximize the impact, while the extension of the Salesforce and LinkedIn alliance allows you to follow conversion events, synchronize customer lists and access Audience Insights of LinkedIn for these lists directly from Marketing Cloud Next and Data Cloud.

As they point out from Salesforce, Marketing Cloud NexT works together with existing products and will be available for current customers in July 2025.