Digital advertising 2025: Beintoo’s guide with trends, insights and winning strategies

January marks the beginning of a new cycle, loaded with expectations, challenges and unexplored possibilities. In the world of digital advertisingeach year is different from the last: the rules change, the platforms evolve and, above all, consumers move at a different speed, constantly redefining the context in which companies operate. For this reason, standing still is not an option: anticipating trends and interpreting market signals becomes essential for those who want to plan. effective advertising investments y stay competitive in an increasingly fluid and changing landscape.

To guide brands in this crucial phase, Beintoo, the data-driven company of the Mediaset Group, has developed “2025 Planning & Predictions: Be Where Your Audience Is”a document that offers an exclusive view of global and local trends in the world of digital advertising. Its objective is to ensure that brands do not lose opportunities sales and interaction with consumers, with a focus on Retail Mediathe key sectors that will dominate the first quarter of the year and the strategic moments that should be used to maximize the impact of advertising campaigns.

Retail Media: an essential touchpoint in the media mix

He Retail Media It is no longer an option, but a unmissable opportunity to strengthen competitiveness in the market. The consumer guides the choice of brands with a more price-sensitive mentality, oriented towards quality and sustainability. With a global growth forecast of 60% by 2026 and increasing interest from European marketers, this sector is consolidating itself as one of the key channels to achieve objectives in all phases of the funnel: from the awareness until the conversion.

For this reason, the report offers a strategic vision on how to make the most of this tool and a practical approach on how to activate Retail Media campaigns within the app. Lidl Plusexclusive partner of Beintoo in Italy and Spain.

Sales, Valentine’s Day and Father’s Day: take advantage of the moment and capture your audience

The first quarter of the year offers a series of special occasions that should not be missed: Winter sales, Valentine’s Day, Father’s Day. These moments represent true peaks of attention and involvement on the part of consumers.

Within the report, Beintoo makes available exclusive insights to identify the optimal strategic phases in which to activate digital advertising campaigns in the canales more effective in achieving the target desired.

For each objective, a strategy

The report concludes with a section entirely dedicated to practical and operational strategiesdesigned to facilitate the activation of effective and results-oriented campaigns. For each objective – whether Drive-to-Store, Awareness o Sales Increase – personalized solutions focused on results are offered, so that they can respond specifically to the different needs of the market.

This structured and clear approach provides operational tools and useful indications to maximize the effectiveness of advertising campaigns.

«Each new year brings with it the opportunity to redefine strategies and successfully face the challenges of a constantly evolving market. In this context, our report aims to be a guidance tool for brands, offering activatable solutions and strategies aimed at each phase of the funnel. The objective is to support marketers with clear and concrete instructions, helping them to maximize performance and take advantage of the key opportunities of 2025, without forgetting that it will be essential for each brand to be exactly where the consumer is in order to beat the competition. , he states Marilena Pellegrini, Chief Strategy Officer of Beintoo.

To learn more, explore the full report and discover how to transform your goals into concrete results.