Infobip premieres documentary: the history of the Croatian unicorn that democratized omnicanal communication

The global communications platform Infobip It premieres a new documentary, distributed by CBS Newswhich tells its incredible evolution: to be a startup to become the first Croatian company to reach an assessment of one billion dollars without resorting to external financing. The film reviews its exponential growth and how it has transformed communication between companies and customers, facilitating more fluid and conversational experiences that reinforce user’s loyalty.

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Today, consumers want to talk to their favorite brands through the same channels they use with friends and family. They are no longer willing to change between multiple apps or websites to interact with a company. Therefore, brands must offer conversational experiences without friction. Since its foundation in 2006, Infobip He has been a pioneer in the innovation of omnicanal communications, facilitating the connection between companies and customers more accessible and effective.

An example of its impact is its collaboration with Uber, which has allowed this brand to stay competitive in key regions such as APAC, EMEA and LATAM, attending more than 110 million users with their solutions. Since the alliance began in 2019, Infobip has provided concealment of numbers to guarantee safe and anonymous communication between drivers and passengers, achieving a 90% global anonymity In calls. Over time, collaboration has expanded to include additional services such as SMS alerts, communication via WhatsApp and even the possibility of ordering an Uber directly from these channels.

The documentary also highlights how Infobip’s innovative solutions help brands to differentiate themselves from competition, with technologies such as Conversational artificial intelligence and new messaging formats such as RCS.

Silvio Kuti?, CEO of Infobip, affirms that “as the technology and expectations of customers evolve, Infobip continues to the avant -garde of omnicanal communications innovation, as our alliance with Uber demonstrates. We learn by doing, and our team continues to explore new opportunities to offer leading solutions that facilitate fluid conversational experiences between companies and customers »