Industry News

T2ó One Sum Vision and Creativity with the incorporation of Fly Me To The Moon


t2ó ONEglobal company specialized in marketing, sales and digital strategy solutions, based in Spain, has acquired A majority participation (51%) of Fly Me to the MoonSpanish creative agency with its own methodology that combines brand strategy, advertising creativity and content.

With this operation, the company reinforces your value proposition incorporating the expertise in Strategic creativity full-funnel de FLY ME TO THE MOONwhich is integrated into the group of the group consolidating its ability to offer integrated solutions throughout the marketing value chain.

«The market needs more and more partners that provide specialization in communication, media, data, technology and, without a doubt, creativity. Fly me to the moon entry allows us strengthen that value proposition through a more holistic visionwhere creativity and contents are essential to build relevant, memorable and scalable brand experiences at a global level, ”he says Óscar AlonsoCEO and founder of T2ó One.

Strategic creativity for a new marketing model

Con A turnover of 7.5 million euros in 2024 and a 1.2 million ebitda, Fly Me to The Moon has established himself as one of the most outstanding creative agencies on the Spanish scene, thanks to his ability to combine strategy, creativity, technology and content at the service of leading brands.

Founded in 2006 by Berta Corrocano and Germán Herráiz, directors, has More than 60 professionals and a methodology that eliminates traditional borders between disciplines for enhance synergies Between branding, creative strategy, design of experiences, integrated campaigns, content production, social media, PR and influencer marketing.

Among its main clients are Axa, Radisson Hotel Group, Kaiku, Mahou San Miguel y Amazon Prime Video for which the agency has developed integrated campaigns with strong digital component, notoriety in media and conversion capacity. Your value proposal is based on a vision Holistic creativity: From strategic conceptualization to audiovisual execution and the development of omnicanal experiences.

t2ó with vision of the future

The integration in T2ó One represents a natural step for both companies, which share a vision focused on innovation, data and business impact. According to Berta Corrochanopartner director of Fly me to the moon, «our priority is to continue contributing value to our clients to be increasingly relevant. As a creative agency, we want to have the possibility of Merge these worldsbalancing technology with creativity, branding campaigns with performance, logic with emotion ».

To Germán HerraizDirector of Fly Me to The Moon, «This integration will allow us to incorporate technology into the creative processes for Adapt to the future and increase our contribution of value and efficiency ».

The creative agency will keep its Brand, Structure and Leadershipoperating autonomy within the T2ó One ecosystem, generating global synergies and enhancing its ability to address projects with international scope thanks to its global network.

With the incorporation of FLY ME TO THE MOON And organic growth, the T2ó One group has a goal of 20 million euros from Ebitda at the end of 202533% above 15 million with which it closed 2024.



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