Netflix uploads the bet and converts the content into an opportunity for brands

Today consumers are exposed to more impacts than ever. That is why for win the battle for attentionit is necessary to bet on innovation, creative risk and generate real connection routes. This knows well Netflixthe streaming giant that presumes today of being much more than an entertainment platform, and positioning itself as an ally for brands. This was demonstrated by the «Netflix Upfront 2025»a meeting held in New York, where company representatives revealed some of the main novelties that you have prepared for this year.

As highlighted Amy ReinhardNetflix advertising president, it is important to highlight Plan growth with advertisinga subscription model that It reaches more than 94 million monthly active users worldwide Already younger 18 to 34 years than any other television or cable chain in the United States.

In addition, as Reinhard said, advertising subscribers in the US. They have a high interaction rate, passing an average of 41 hours a month in Netflix, presenting a unique opportunity for advertisers. «When you compare us with other streaming companies, attention begins at a high level and ends in a much higher one, and what is even more impressive: Subscribers pay as much attention to interlected advertising in the contents as to the series and films themselves »he shared.

«Netflix Upfront 2025»: The keys to the streaming platform

Since Netflix opened the doors to the world of advertising at the end of 2022, by implementing its basic plan with advertisements, the publicity solutions of the streaming giant have only awakened new opportunities in the sector.

One of the key indicators of the “recipe” of Netflix is ​​that the advertising present on the platform presumes up to 8 times more brand favorability than the CTV average, 162% more sales due to impressions than the CTV average and 3 times more purchase intention than the CTV average.

In this sense, what distinguishes the proposal of the Company of Cats is Its ability to unite art and science. “We combine the best technology with series and movies that everyone is watching and commenting,” Reinhard added. «While a large number of companies offer one thing or another (or have great technology or have great entertainment), our superpower has always been the union of both. And precisely because our audience is unique, committed and attentive, every euro invested in Netflix is ​​more valuable than in any other space.

Now, the Netflix Ads SuiteNetflix internal advertising platform, It will expand its services to new territories from June, expanding its current reach in the United States and Canada to more countries. During the event, the actress Lily Collinshe took the floor on the skin of Emily Cooper of the series Emily in Paristo emphasize that with this extension, “brands can guide their campaigns based on more than one hundred topics of interest divided into more than 17 categories.”

The four bases of the Netflix Ads Suite

As Netflix advertising president highlighted, the Netflix Ads Suite will improve measurement, tools and formats so that brands connect with the essence of the streaming platform, based on four large pillars:

• Improved Data Capabilities. Advertisers can already incorporate their own data, either through LIVERAMP or directly with Netflix, which allows you to cross data sets to obtain information on behavior and improve the segmentation of advertising consumers. All this while the platform guarantees the confidentiality of its subscribers.

• More purchases. It is essential to facilitate the purchase process, including programmatic. Netflix Ads Suite will offer more options and types of agreements with the objective that customers perform transactions in the manner that best suits their needs.

• Expanded measurement. Netflix has announced the creation of new measurement solutions, starting with a brand evaluation function that relates visualization habits to the perception that brand consumers have.

• Creative formats. The generative AI gives way to a new modular structure for ad formats to optimize the results. This structure facilitates advertisers who can incorporate their own brand elements and use them to customize the ideal announcement for Netflix subscribers.

«If there is something that I would like to convey today, above all, it is the following: the foundations of our advertising business are solidly settled. From now on the evolution will be even faster », He shared reinhard with the “Netflix Upfront 2025”. “In addition, we already have the most important thing: the audience with more engagement of all.”

Fans as a growth engine

Marian Lee, CMO of Netflix, took the stage to speak to advertisers as “buyers and vendors at the same time” to explain how Netflix focuses on the public to reinforce their emotional connection and how “The creative teams that work in our campaigns and generate conversation are the same that will work with your brands.”

As the professional explained, With more than 700 million people who see Netflix, the platform has a privileged position to put the brands in the center of attention. For example, last year Netflix’s contents were on the top 10 of the Nielsen list week after week, month after month, for longer than all other streaming services together.

In addition, in the advertising section Lee highlighted several creative campaigns that will be developed jointly during this year for advertisers such as Wendy’s, Cheetos y Booking.com facing the long -awaited return of the series Wednesday. «Together we can give life to stories in a way that none of us could achieve on its own. That is our idea of ​​perfect collaboration, ”reflected the professional.

More series, movies and live events

For its part, Bela Bajaria, Netflix Chief of Content, took the floor to reveal the contents that will surprise the users of the platform over the coming months. “We are sure that we have series and movies for each person and each mood,” assured.

“Our audience expects us to have the best,” he said. «We are always looking for ways to surprise and excite our subscribersso, when we are presented with the opportunity to bet strong – such as getting the NFL on Christmas day, an unexpected boxing fight or WWE every week – we act quickly to make it come true ».

In addition to highlighting the sporting events that will excite fans over the coming months, in the entertainment section, new seasons of DiplomaticForever, the four stations, love in the autistic spectrum, Million Dollar Secretas well as seasons 5 and 6 Los Bridgerton.

In addition to new titles, such as The bodya youth and moving drama created by Quinn Shepherd; All The Sinners Bleed, A series that follows the first black sheriff of a small county of the Bible Bible Capitaliana the search for a serial killer that stalks the black communities in southern Virginia; PRIME TIMEa documentary series that discovers the multiple facets of Deion Sanders, one of the most fascinating and controversial figures of sport; as well as Here Comes the Flood, A stellarized movie by Denzel Washington y Daisy Edgar Jones.

Netflix’s bet in Spain

In the context of Spain, the platform celebrates in this 2025 ten years of tour. In the words of Arturo Marín, responsible for advertising from Netflix in our country: «Netflix, which celebrates its tenth anniversary in Spain, is the home of the great stories that are passionate about the local audience. The impact on the popular culture of titles such as Berlin, The squid game o Adolescence es incomparable».

In addition, the professional shared that from the platform they trust that this engagement (The subscribers of the Plan with advertising enjoy, on average, 46 hours a month in the service) together with the new capabilities of its advertising technology “It will allow advertisers and brands to connect with their audiences uniquely, placing themselves in the center of their favorite stories.”