What was over was over: advertising will begin to appear the hoof in WhatsApp

Until now, goal had been extraordinarily cautious when monetizing WhatsApp (for fear of logically frightening users of the famous messaging app). However, and as he had been speculating for a long time, WhatsApp advertising abstinence has officially reached its end and in the famous application they will close several advertising formats.

Companies that wanted to communicate with their clientele through WhatsApp had several options to date. One of them is to invite their customers to their Subscribe on your channels on WhatsApp to receive through this application news and offers regularly. Another option is LEAVE ANNOUNCES ON Facebook and Instagram so that when you click the user to be redirected to the company’s WhatsApp channel. However, connecting segmented with new users is an option that companies had so far vetoed on WhatsApp.

This is, however, about to change because Meta will raise the curtain of new advertising formats on WhatsApp today. Y Users can see them from this Monday on the APP news tabfrom which you can also access the novelties in the state of their contacts and in the channels to which they are subscribed.

This will be the new advertising formats in WhatsApp

In the WhatsApp News tab will appear soon promoted channelswhich will allow companies to amplify the scope of their channels on this platform. Those who have channels on WhatsApp may also offer soon Payment subscriptions to your channelsan option that provides companies with content creators of the possibility of monetizing exclusive nature content in the target subsidiary.

The third advertising format that will make its debut soon at WhatsApp will be the Ads in the states. Leaning in this format, advertisers may place advertising messages in their states and encourage conversations around specific products and services. In the ads in the states, external links will not be possible. And such ads will only arrive in the user’s eyes if he simultaneously receives news in the state of his contacts. The ads in the states will be interspersed in the novelties related to the state of the user’s contacts.

Despite the arrival of advertising to WhatsApp, The “end-to-end” encryption will remain in messages, calls and application states. And there will not be used, therefore, data extracted from private communications for advertising purposes. The targeting in the new WhatsApp advertising formats will take anchors in information such as the country, the city and the user’s device, says Nikila Srinivasan, VP of Business Messaging Meta. “We will also take into account the previous communications of the user with commercial suppliers in the news tab,” Srinivasan Apostilla.

Goal acquired WhatsApp in 2024 for around $ 22,000 million. Four years later the company led by Mark Zuckerberg began to monetize some functions aimed at application companies through WhatsApp Business Platform.

Only during the first quarter quarter of the year Meta pocketed the whopping 41,400 million dollars with the sale of advertising.