BBVA, Facundo, Fripozo and IQOS: four great success cases of the first year of Swipe’s life!

BBVA, Facundo, Fripozo and Iqos are four of the great success cases of the first year of Swipe’s life!, The integral solution of Btob that offers strategy, creativity, agile and media production (social ADS, creators of own content and influencers) For brands that want to be relevant and offer entertainment on short video platforms such as Tiktok, Instagram Reels or YouTube Shorts. Because Btob’s mission with this solution is clear: «Make brands are relevant in the Short-Form Content environment, creating content as users to achieve results, ”explains Guillermo Lázaro, general director of Btob.

This solution has managed to conquer large brands aware that capturing attention is as valuable as retaining and connecting with new generations, even more. That’s why, BBVA launched with SWIPE! “The top floor”, a symbolic space in which four floor companions represent the different thematic areas of BBVA and address issues of interest such as financial health, sustainability, cybersecurity and employment or entrepreneurship with a narrative that aligns with the reality of young people and provides a close and reliable brand image. So much so that The action already accumulates more than 6.7 million visualizations and 356,000 interactions, with a 24% engagement.

For his part, Swipe! developed and produced the strategy of Fipozo using its product attributes, speed and ease, to create the concept “Fithinking”a way that invites young people to stop overweight, in a life loaded with decision -making. «Swipe! It has its particular pool of UGCs, influencers and content creators, such as Galder Varas, who has collaborated as a fraipozo ambassador to the satisfying campaign. This tool, together with the agile production of their own brand contents in tone of humor, is allowing Fripozo to connect with young people urging them to take advantage of simple solutions such as those they offer, ”explains Lázaro.

Because with swipe!, Btob also solves challenges such as communicating in high advertising regulation sectors, such as tobacco. Thus, Iqos enters Instagram, helping his events and his own content creator which shows followers their values ​​and experiences. And it works: more than 30 events are covered a year of which, each video, achieves a 40% increase in views Organic

«With swipe! Not only do we offer efficient digital content, but we make brands available to brands An agile operational model that allows us to respond quick After so many years helping brands to become Livebrands. This union allows us to create a content that really generates connection between brand and audience, ”explains Lázaro.

Another of the examples is the Facundo’s Eurocup 2024 coverage, which, without being a sponsor of the event, capitalized interest in him by recoding that there is no football without pipes in hand. Through his fictional team, PPA FC, street interviews, challenges and humor, as well as the figure of Pipaldinho, they achieved more than 3.6 million visualizations, multiplying by 12 the average to which the channel was accustomed.

Because these four examples show how Swipe! It has been offering integrated high value strategies for a year for brandsin which, prevailing creativity and entertainment, each content responds to a solid narrative, with a native format that understands the real codes of each platform and all framed in a spirit of collaboration in which it is cooked between brands and creators. All with a single Objective: We transform insights into short format content agilely, adapting each strategy to the codes, formats and audiences of video platforms.