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The negative echo in social networks of the controversial Jordi Wild event in Barcelona


During the night of last Friday, January 31, the third edition of the Dogfight Wild Tournament. In the image and likeness of the evening organized by the streamer Ibai Llanos, the Creator of Content Jordi Wild He set up his own fighting event In the Olimpic Arena in Badalona. The fighting was a mixture between the sports discipline MMA (mixed martial arts) and the confrontations of the Roman gladiators. The gala generated A GREAT VOLUME PUBLICATIONS IN SOCIAL NETWORKS. But in most of them They highlighted the negative feelings.

This has been pointed out by the report prepared by the communication and marketing consultant Advisors and by the corporation World Media Monitoringwhich analyzed between January 27 and February 3 the publications and interactions on the main platforms.

Los reasons main ones for which in 60% From this content it was alluded to negative to the great event prepared for months by Jordi Wild There were several. On the one hand, a good part of the audience that was in the stadium, Bramó Songs recurring with insults Towards the president of the Government, Pedro Sánchez, which generated reactions.

There was also Complaints On the order of the fights, as well as comments on the confrontations themselves, about the show of David Suárez and about the controversies between the participants and the spectators. Likewise, the Internet debate about the entrance of El Xokas and Jordi Wild to the stadium also emerged. From his greeting with his arm up, some Internet users interpreted him as a Nazi symbol and others, as a gesture in the style of the Roman emperors due to the historical setting.

What happened on social networks around the Dogfight Wild Tournament by Jordi Wild?

The study It details that during those days there were 563 mentions of the Dogfight Wild Tournament on social networks in Spain. Almost half of them were posted in X (51%) and much, in YouTube (42%). A lot of distance is Facebookwhere 7% of the comments occurred. On Instagram, there was hardly 1%. Together, they generated 20.7 million impressions. The other two countries where more social noise occurred were Mexico (318 mentions in networks) and Argentina (315).

Graphics on him sentiment ratio In social networks regarding the dogfight Wild Tournament. Source: Advisors and World Media Monitoring.

As for the character of all these publications61% of them had a negative feeling. Only 19% were positive And, the remaining 20% ​​were neutral. With respect to the associated themes, the words that more were repeated in these posts, in addition to “Jordi Wild”, were generic concepts such as “event” or allusions to “x.com” and “twitter.com.” They also especially highlighted the repetition of “Pedro” and “Sánchez.”

Cloud of the most repeated words in social networks in relation to the Dogfight Wild Tournament of Jordi Wild. Source: Advisors and World Media Monitoring.

The diffusers of the Jordi Wild event

In an analysis of main speakers on each platformThe report highlights that in X the most scope profiles that spoke most of the subject were the influencers @elxocas (1.2m of followers) -which was a collaborator-, @fley_es (1.6m) and @ceciarmy (366k). In the case of YouTubelos channels that promoted the visibility of the event They were the corner of Giorgio (3m), energypersonal (303k) and The Wild Project (232k). The first one and the latter belong to Jordi Wild and their podcast, so it is not surprising that they were the most dissemination of the evening. On Facebook, they were the media Brand (255.8k), La Vanguardia (220k) and OK Diario (102.9k) the ones that contributed the most to publicize the tournament.

12,000 spectators They were accommodated in the stands of the Olimpic Arena de Badalona and others 300.000 personas They followed the relay live via online. Nevertheless, Jordi Wild He has expressed after the gala in a publication on his Instagram that was «a epic and wonderful nightcon Improvement thingsR As always »and assumed responsibility for errors in the organization. In addition, he added: “In the next gathering I will analyze everything in detail, as well as what has cost me, the future, the ‘songs’, and everything.”



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