Europa Press is committed to refinery89 as a media agency to strengthen its advertising strategy

Europa Pressleading private news agency in Spain, has opted for Refinery89 as a media agency to raise the quality of its advertisement monetization strategy and maximize its advertising income.

With this alliance, Europa Press will obtain a significant improvement in the monetization setup. In turn, by the hand of Refinery89 you can experience a growth imminent of advertising incomethanks to the perfect combination of its monetization technology along with its direct sales offer.

«This collaboration with Europa Press seeks not only to increase its advertising income, but also provide a substantial improvement in the user experience and in the performance metrics of its website, Core Web Vitals, key elements to guarantee rapid and efficient access to The information. We contribute our knowledge in advanced technological solutions to optimize advertising monetization without compromising the quality of the content or navigability of the site, ”he explains Jaime Vázquez, Senior Publisher Specialist for Spain and Latin America.

As a reference agency, with more 65 years Seniority, Europa Press remains at the forefront of the sector with a solid online presence, adapting to information consumption habits and implementing technologies that improve the performance of its website.

Refinery89 services

Refinery89, partner de Google And that has the Network of Publishers number 1 in Europe and Latin America, makes available to Europa Press its award -winning “Single Tag” monetization solution and a team of more than 60 professionals experts in digital and programmatic advertising. In addition, for advertisers, this alliance means access to a premium ecosystem in Spain, with highly compromised audiences and advanced segmentation through the technology of Interest-Driven Targeting. With more than 150 sites in our network in Spain, Refinery89 offers personalized campaigns that maximize the results and optimize every euro invested, ensuring greater impact and efficiency.