Invibes launches new specific solutions for the Travel and Tourism sector

As travel demand surpasses pre-pandemic levels – with a 110% increase in bookings expected by the end of 2024 – and an even greater forecast for 2025, the most active companies in the sector demand digital solutions that help them be at the forefront to capitalize on this growth. Invibes Advertising (Invibes), leader in digital advertising innovationhas developed specific solutions to impact travelers at each stage of their journey, and in the last year alone, has activated more than 300 campaigns for him travel and tourism sector.

These figures respond to the company’s ability to innovate in targeting and formats adapted to the various objectives of this industry. Invibes works for more than 80 travel and tourism brands, including Emirates, Club Med and easyJet, for which he has created more than 1,500 creatives for clients around the world.

Results of the latest campaigns implemented for the sector

• +22% Brand Lift: Greater visibility and brand recall.
• +20% purchase intention: Greater probability of reservation.
• +23% Consideration: Increased interest from potential customers.
• +55% ad recall: Higher recall and engagement rate.

«Through our ID Network, we use increasingly precise data mapping, and create intelligent audiences to target very specific segments such as ‘Frequent Domestic Travelers’, ‘Business Travelers’ or ‘Leisure Travelers’. Thanks to the pre-campaign surveys already locating new users who share similar characteristics with other clients of high value, we can optimize the performance and scalability of our campaigns, increasing in most cases the viewability by 30% compared to the reference values,” he points out. Jorge Palacios, general director of Invibes Advertising in Spain.

In addition to intelligent segmentation, Invibes has a portfolio of more than 80 advertising formats adapted to the specific needs of each sector.

Most in-demand formats among travel and tourism brands

• Invibes AirTicket: Interactive airline ticket-style ads, personalized using geolocation for greater relevance.

• Invibes Weatherbreaker: Inspiration for a trip or getaway based on real-time weather conditions.

• Invibes Play Reel: Dynamic narrative formats that show different destinations through videos.

‘Our formats integrate seamlessly with more than 2,000 premium publishers, offering each audience effective and non-intrusive advertising experiences. We take advantage first-party data travel and advanced segmentation tools, allowing brands to reach the right audience at the perfect time. Among the publishing groups we have in our network are Condé Nast Traveler o easyVoyagewhich ensures that ads appear in safe environments for brands, improving visibility and engagement with users who are actively seeking inspiration to travel and plan their next adventure’ explains María Jesús de Torres, Head of Sales of Invibes Spain.

As the sector increasingly focuses on sustainability, Invibes Advertising leader this objective by offering campaigns that produce a 96% less CO? than the sector average. By integrating sustainable practices with advanced targeting and creative excellence, Invibes is setting a new standard in travel and tourism advertising.