The chatbots of the squeeze, but do not drown the traditional search engines

For decades “Googlear” has been synonymous with looking on the Internet. However, in the new era inaugurated by AI these two concepts no longer necessarily coincident. AlreadyThat the traditional search engines continue to carry the front in terms of use, searches born in the heat of the network network are increasingly assumed by the ubiquitous chatbots of ia.

According to a recent study undertaken in Germany and the United States by Claneo, Search drivers like Google and Bing are used weekly for 77% of users. Even when this percentage is four percentage points less than a year ago, search engines continue to take the baton in terms of use. They are followed by social networks YouTube (67%), Instagram (65%), Facebook (51%) and Tiktok (44%). A third of the users also use weekly chatbots of ia such as Chatgpt, Deepseek or GeminI, which constitutes an increase of 15% with respect to last year’s data. On the other hand, search engines for AI such as Perplexity and You.com are used weekly by just 17% of users.

Even when search engines on their most conventional aspect remain the most used to undertake searches in the network of networks, there are important use differences depending on the type of information sought by the Internet. When looking for information of a simple nature, classic search engines (50.5%) are clearly ahead of AI chatbots (32.4%). But When the user dives on the network of networks to provide complex information, the difference between searches and chatbots engines of AI is much smaller. And while search engines bring together 40.3% of searches, the chatbots of AI knead a very similar percentage of searches: 38.6%.

When searching for complex information, search engines and chatbots are almost at the same time

In general terms Internet users opt for a platform or another clearly depending on the topic on which they seek information. Search engines are, in this sense, the user’s favorite to perform general information searches (67%), followed at a great distance from AI chatbots (21%), Wikipedia (21%) and search engines with AI (10%).

If we specifically leverage the look at products searches, Amazon (50%) is practically at the same time in terms of use with search engines (53%). And when looking for specific products in categories such as fashion and technology, Amazon and specialized platforms such as Zalando unsee even Google.

These results show that, at the time of undertaking searches, Users consciously choose different platforms depending on the topic on which they want to provide information.

Even though the use of AI chatbots to make searches gain more and more predicament, it is not in any way the only task that users have to be endorsed to this technology. And for what are most used today, AI chatbots is for the generation of texts (29%). Complex information searches (26%) and research (25%) are followed. On the other hand, the use of AI to make products comparisons and the search for latest news are uniquely and exclusively attached to 10% of users.

In the course of the last year there have been, on the other hand, substantial changes in the confidence that the user has good to deposit on the platforms that are used to find information. Trust in AI chatbots has increased by 21 percentage points to 79%, while trust in search engines has shot in 32 percentage points to 79%.

As in 2024, LA confidence in search engines is the highest and 90% of users are well to trust Google and company. In terms of trust, conventional search engines are followed by pricing websites, YouTube and Amazon (89%). And Chinese e -commerce platforms such as Alibaba and Shein enjoy the lowest confidence rates (62%).

In any case, it should be noted that the most important factor when making online searches is not so much confidence as the discovery of products at low prices. Other factors that also influence online searches are the updated information supply, the easy to understand content, the “reviews” of other users and loading times.