Adsmurai launches Security Shield: a solution against the growing risk of hacking in advertising accounts

In an environment where digital advertising investment continues to grow and, with it, suspicious activities, Adsmurai – a leading technology company in strategy, optimization and measurement of digital marketing campaigns – presents Security Shield, a tool designed to mitigate the risks of hacks and protect both the investment and reputation of brands.

A digital investment environment in constant growth and greater risk

In 2023, digital advertising spending reached 610.86 billion dollars globally, and is expected to grow 13,2% in 2024, reaching 691.22 billion dollars (eMarketer). However, this growth is accompanied by an increase in threats that affect advertising accounts. Hacksunauthorized access and suspicious activities generate financial losses and reputational damage for advertisers.

According to Cybersecurity Ventures, the 30% of companies suffered hacks into their ad accounts in 2022, resulting in significant losses and exposure of sensitive data. Furthermore, companies that do not react in the first 24 hours of an attack they have a 50% more likely of losing critical data and suffering financial damage (Norton Cybersecurity Report).

Security Shield: Proactive protection for your advertising accounts

Aware of these challenges, Adsmurai has developed Security Shield, an advanced solution that minimizes exposure to threats and mitigates the risks associated with advertising account hacks, providing companies with preventive and proactive tools to safeguard both their investment and their reputation.

«Ensuring the protection of advertising accounts has always been a priority for us, essential to maintain the trust of our clients and guarantee their investments. Previously, auditing intrusions took us days due to the volume of accounts we managed, which took us away from other critical tasks. Since implementing Security Shield, we have simplified this process and reduced the time to react and understand what happened to just a few hours. This allows us to respond immediately to threats, minimizing the financial and reputational impact for both Adsmurai and our clients,” says Luis Carrillo, head of the Operations and IT department at Adsmurai.

Main features of Security Shield

• Real-time monitoring and auditing to detect and respond to any suspicious activity in advertising accounts.
• Automatic alerts that notify computers of unauthorized access or unexpected changes.
• Permissions and roles management user to ensure that only authorized personnel can access accounts.
• Temporary suspension of permits in case of detecting suspicious activities, protecting advertising assets.
• Proactive response which includes blocking external users and automatically pausing campaigns with excessive budgets.

The importance of an immediate response

In a context where 84% of consumers would lose trust in a brand if it suffered an ad hack resulting in fraudulent ads (Edelman Trust Barometer), the ability to act quickly is crucial. Security Shield is designed to ensure brands can respond immediately, ensuring not only financial protection but also the preservation of consumer trust.

Key figures that underline the urgency of adopting preventive measures

• 30% of companies suffered hacks into their advertising accounts during 2022, with financial consequences and exposure of sensitive data (Cybersecurity Ventures).
• Companies that do not react to an attack in the first 24 hours they have a 50% more likely of losing critical data and suffering significant damage (Norton Cybersecurity Report).
• The global cost of hacks is expected to reach 10.5 billion dollars annually by 2025, driven by the vulnerability of advertising platforms (Cybersecurity Ventures).