Salesforce expands its strategic alliance with Google to boost the agentic enterprise

Salesforce and Google today announced an expansion of their strategic alliance by introducing a new wave of AI innovations designed specifically to transform the business. This collaboration brings Google’s most advanced Gemini models to Salesforce’s new Agentforce 360 ​​platform.

The expanded partnership between the two companies puts employee productivity at the forefront by integrating Agentforce 360 ​​with Google Workspace for sales and IT services. In addition, under the new agreement signed by Salesforce and Google, the integration of Salesforce and Gemini, already available in Gmail, is expanded to more Google Workspace tools.

Such integrations provide both employees and customers Seamless, context-sensitive experiences across all touchpointswhich strengthens trust and sets a new standard for intelligent, connected customer interactions.

The integration of Gemini into Agentforce opens the door to new possibilities for companies

Companies now have the ability to use Gemini models to power Salesforce’s Atlas Reasoning Engine, which is the brains behind Agentforce. This expands Agentforce’s model offering to take advantage of Gemini’s powerful multimodal intelligence with the ultimate goal of addressing complex, multi-step business problems. Additionally, because Agentforce’s reasoning engine now enables hybrid reasoning, Gemini users will be able to deploy more accurate and consistent AI agents for their businesses in Salesforce.

Salesforce and Google are also expanding the capabilities of large action models (which allow automating processes, not merely text) through Gemini models that outperform the sector’s leading LLMs in the main CRM benchmarks. Customers can automate complex, multi-step business processes more accurately and reliably.

«In the business environment it is essential that AI agents are very capable and very consistent, especially for more critical use cases»explains Silvio Savarese, Chief Scientist at Salesforce. “Together we are setting a new standard for building the future of what is possible in the new agentic enterprise,” he adds.

The commitment of Salesforce and Google to AI applied to the business universe is reinforced with the support of both companies for open standards such as Model Context Protocol (MCP) and Agent2Agent (A2A)which allow collaboration between multiple agents on different platforms and specialized domains. This builds on the powerful orchestration capabilities of Agentforce 360 ​​to connect agents, data, and tools across the enterprise.

Toward a digital workforce by accessing Salesfore Consumer 360 apps from Google Workspace

Salesforce and Google, on the other hand, have a long history of improving the employee experience through the seamless integration of Google Workspace and the Salesforce platform. This is the case once again with Agentforce 360, the latest evolution of Salesforce’s AI agent platform. Under the alliance between Salesforce and Google, Users will be able to access Salesforce Customer 360 apps like Agentforce Sales and Agentforce Service from Google Workspace apps like Gmail and Meet.

The recently launched Agentforce IT Service solution also offers integrations with Googleenabling agents and AI teams to increase the speed and quality of their service delivery for common use cases, such as automating access to Google Workspace, managing employee device security with ChromeOS, and analyzing IT services trends with Looker.

“Google Workspace’s deeper integration with Gemini and Salesforce has the power to fundamentally improve the way teams do their work”emphasizes George Kwon, VP of Product Management at Google Workspace Platform & Growth. “This integration unifies critical business information with powerful AI support, helping sales, customer service and IT teams make smarter decisions and optimize their work with critical information, all from the tools they use every day.”

Gemini Enterprise and Slack enable data amalgamation in the new agentic era

The expanded Salesforce and Google alliance also directly incorporates Gemini Enterprise into workflows through integration with Slack’s real-time search API. In practical terms this collaboration allows Gemini Enterprise users to directly base their responses on the most current data and conversational files of a particular organization, allowing them to quickly move from information to action.

The partnership between Salesforce and Google also results a new entry point to a Gemini Enterprise agent that can be used directly from the Slack user interface with the ultimate goal of creating a two-way workflow. Users can interact with Gemini Enterprise to get instant insights and summaries based on their Slack workspace.