Salesforce launches Agentforce to drive enterprise AI adoption

Artificial intelligence and automation They came to revolutionize the relationship between brands and customers. Business leaders are already aware that this movement is advancing in leaps and bounds, which is why it is almost unthinkable not to implement this technology in each of their businesses. In this framework, Salesforce has released a recent study in which it is revealed that 85% of large enterprise CIOs believe AI will be just as crucial to their operations as was the rise of the internet at the time. However, only 11% confirm having fully implemented this technology in their businesses, facing certain technical and organizational challenges, mainly related to security and data infrastructure.

The study that It had the participation of 150 CIOs from companies with more than 1,000 employees in 18 countries, including Spain, offers an overview of the state of AI in the business environment and the obstacles that must be overcome to integrate effective strategies.

The third wave of AI

With the arrival of predictive and generative AIthe sector is facing the beginning of the third wave of AI. In this phase, organizations will focus on implement autonomous agents that will allow teams to focus on tasks that truly add value to their businesses. In this context, Salesforce has introduced Agentforce, a platform that will allow companies to build these autonomous agents on top of their CRM system.

«We are at the beginning of a new era, just as happened with the emergence of the Internet, and we are proud to be able to affirm that we have an unbeatable position to help companies implement this new technology. “We are prepared to deploy agents in all types of businesses and in all sectors,” says Enrique Polo de Lara, Senior Vice President and Country Manager of Salesforce in Spain. «Companies have to be aware that they must base their Artificial Intelligence strategies on solutions like Agentforce, which not only overcome the limitations of chatbots and copilots, but also incorporate all the security, scalability and trust guarantees that organizations need. ».

Agentforce to strengthen partners

To facilitate the implementation of autonomous agents, Salesforce has launched the Agentforce Partner Networkan ecosystem that includes companies like Amazon Web Services, Google, IBM y NVIDIA. This network will allow clients to access pre-designed agents and adapt their functionalities to the specific needs of each business.

“Our ecosystem of partners is a fundamental pillar for us, and of course in this third wave of AI we are going to need to rely on them to take our clients to the top,” says Marta González, Alliances & Channel Partner Sales Director. “These partnerships allow us to further empower teams, giving them the option to create and customize their own agents. Our Spanish partners, with whom we are already working to bring this innovative solution to our local clients, will play a fundamental role in the arrival of Agentforce to the national market.

Agentforce presents itself as the ideal solution for companies who seek to compete in a constantly evolving digital market. The platform not only You will manage service, sales and marketing tasks, It will also free employees from repetitive tasks, allowing them to focus on higher-value activities.

Precise data integration

As part of this new platformis also found Data Cloud, which is responsible for unifying business data in real time. It does this through a technical concept called Retrieval Augmented Generation (RAG), that allows LLMs to be taught (large language models) the specific needs of a business by accessing data without having to retrain it from scratch.

On the other hand, there is also the new reasoning engine Atlas showing how the brain of Agentforce. This is based on a patented system that allows Agentforce to reason, make decisions and complete tasks autonomously. This system, combined with deep integration with the Salesforce platform, makes Agentforce capable of providing relevant, informed and accurate responses.

«We see that many apparently very attractive things are being done with LLMs, but they collect generic information from the Internet and, when it comes to implementing them in a business, they can reproduce the same problems of bias in the information that we see every day on social networks or hallucinations caused by faulty data, comments Gonzalo Goñi, Solutions Engineering Director at Salesforce. «Agentforce is prepared to integrate AI into each company in a very precise way, collecting specific data from the organization’s CRM. This makes your response much more in line with what is being asked of you.”

To showcase the capabilities of Agentforce, Salesforce will host the Agentforce World Tour Madrid next November 12 at IFEMA. During this event, attendees will have the opportunity to create their own autonomous agent adapted to the needs of their business, in a day that promises to be a benchmark in innovation and inspiration.