The artificial intelligence algorithm takes the center of the advertising sector

With the evolution of technology, the artificial intelligence All industries has changed, especially that of communication. In this context, Advertisingmarketing engine, is experiencing a transformation that goes far beyond striking banners and sticky jingles.

The AI ​​that is in constant development, currently, is introducing a metamorphosis in the sector which requires not only human creativity, but also understanding and mastery of these new technological tools To continue evolving.

Advertising in the AI ​​era: MKD podcast

From Markeingdirecto.com – MKD We have created another chapter of our AI Pódcast, entitled “Thus revolutionizes AI in the advertising world,” where it analyzes how new technologies are transforming the industry. It is a conversation between two experts who discuss The ethical, professional and social challenges generated by this digital revolution. A space to understand where advertising is going when the algorithm takes command.

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Hyperpersonalized advertising

What began as a simple innovation has now become more and more sophisticated. With the support of artificial intelligence, it is already possible do tasks in secondshow to summarize documents, generate images from text or create audios with a simple written instruction.

In advertising, this translates into the ability to create and test thousands of versions of the same announcement, adapted to different demographic groups, regions and even emotional states. The result: more precise, segmented and effective campaigns.

Target introduces AI on its platforms

Meta CEO, Mark Zuckerberg, announced in an interview with El Portal Stratecheryin May of this year, which plans to integrate artificial intelligence into all its platforms. In his words, his goal is «Increase interaction on consumer platforms and improve recommendations». You are convinced that this technology will promote content creation and customization.

Currently, it is already possible to access Virtual bots on WhatsApp, Facebook and Instagramcapable of offering personalized assistance and responding to user needs with useful advice. Metadefinitely, He is already looking to the future.

It also happens on other platforms such as Amazon y Googlewho already work with this technological revolution and with the same final purpose: carry The daily life of the consumer in a more comfortable way And without complications.

In the advertising, AI already has a fundamental role. Now not only create ads: he also distributes, analyzes and optimizes them. The sector is being displaced by An automated, measurable and clearly adaptable system.

A constant change technology

Over the years, advertising has grown between creative intuitions and imprecise metric. Today, AI carries Each sector to its land through data analysis. Platforms not only identify real -time trends, but adapt the content automatically to the context and the audience.

If before it was discussed what really meant “see an ad”, now its neurological impact is measured in real time. The conversion is not just one click: it is a chemical, emotional and psychological reaction.

Although AI can mold messages with precision never seen, the ethical debate is still open. Is virtual technology manipulating or helping us? Some experts alert the risk of invisible influences; others defend consumer actions, since it is important give good use. The truth is that the line between desire and decision is blurred when ads are based on real -time psychological analysis.