Marketing Paradise reveals the future of social networks in the big brands

“Social Media in large brands” is a study in which More than 90 big brands They respond to everything that is asked about their plans in social networks.

• From its most important KPI to how much they will invest in this channel in 2025.
• From which it is the most important network for them to what % of the total budget they allocate to influencers.
• From how important the UGC is in their plans to how much they will invest in Paid campaigns.

Some of the general conclusions are:

• He Organic content increasingly generates more business Although it is not the main objective.
• Influencer Marketing for brand recognitionbut not for direct conversion.
• Tiktok is positioned as an essential social network And dominating her is a great challenge.
• To be relevant through genuine content as a goal común.
• Better measurement tools are needed To optimize social media as a sales channel.

If you can’t visualize the content correctly, click here.

The study was presented on February 7 at a face -to -face event at the Goya Theater (Madrid). More than 300 people could enjoy what today Marketing Paradise Share in digital format:

• Presentation of the study, with the analysis of the results. Jorge García, Marketing Paradise co -founder.
• We do not sell rooms, we increase the desire to travel – David Díaz, by Minor Hotels.
• The year of Tiktok Shop: strategy and tactics to take advantage of it – Sheila Martín, Marketing Paradise.
• Likes with gray hair: Strategies to connect with greater than 45 – Yainire Martínez de Ilarduya, from Alsea.