A false Zac Efron very tan and “polioperated” burns the networks with an alleged announcement of Prada

An alleged campaign of Prada It has generated great stir in social networks. But the images that circulate on the Internet, and show Zac Efron as the protagonist of an action entitled «Saturday Night Fever» (Saturday night fever), they are actually false. Well, it is not the last announcement of the famous actor for the Italian firm, but of images generated by artificial intelligence For the satirical page The Celeb Talk Girlspecialized in creating parodies with famous people.

The publication appeared first on Facebook, where it was shared without context and generated thousands of comments. Surprised users reacted with indignation and with disbeliefbefore discovering that it was a montage.

It was soon made echo on Tiktok and X (Twitter), where the photo circulated again causing identical confusion, reviving rumors and jokes about the physical appearance of the American. Even content creators were recorded by commenting on the photos, with doubts about their veracity.

The images of Zac Efron and Prada: a “fake”

In one of the viral images, Efron posed with an elegant white disco suita chain hanging from the neck, mustache, an artificial tan, a prominent jaw and visibly swollen lips. The photo foot assured that it was the campaign Zac Efron X Prada: Saturday night feverinspired by disc music.

Although some users saw it authentic, The fashion house has never announced such a project. And Zac Efron does not currently look like this image.

The humorous content page He has continued publishing more images generated by artificial intelligence in which the actor who jumped to fame to star in appears High School Musical. In all of them, it appears The Prada logo superimposed as if it were an authentic ad or in Efron’s clothes.

In some of them it is very visible that they are Trucadaswhile others have led to confusion to the interpreter’s fans. Above all, those who do not know that this Facebook page produces content of these characteristics, in which they always appear famous in photographs manipulated with editing tools or created with AI.

An assortment of false “photos”

Then we have compiled several of the Facebook publications of the account The Celeb Talk Girl With the images that have been viralized:

Bulos that travel the networks: the damage to the brands

The case adds to a long list of bulos that plague the Internet in the era of the generative artificial intelligence. The speed of diffusion caused that in just 24 hours Zac Efron was the trending topic. Several users pointed out inconsistencies in facial features or detected the typical appearance of the images generated by AI, in addition to some Internet users recognized their origin from the satirical page.

The episode illustrates an increasing phenomenon: false celebrity portraits become a fertile field for misinformation. For the media, the challenge lies in the imperative need to contrast before disseminating. For brands, they consider reputation risksabove all, when the bulos are associated with campaigns or their ambassadors.