How Howrmedia uses the generative Engine Optimization to highlight in chatgpt and gemini

The Independent Media Agency HowRmedialed by Ana Vaquerizo and Susana Cuestaintegrates the Generative Engine Optimization (GEO) as part of its strategic proposal to improve the organic visibility of brands in environments dominated by generative artificial intelligence. This discipline, which is already part of the usual approach of the agency, allows its customers to position themselves as relevant sources in the main motors of the conversational.

In a context where consumers not only look for in Google, but they ask attendees directly as ChatGPT, Gemini o Perplexitythe challenge for brands is to become the source that these cite as a reference. «We are facing a new brand discovery scenario. Visibility no longer depends only on traditional SEO, but on how generative engines interpret and recommend content, ”he explains Ana Vaquerizo.

From Howrmedia they point out that adapting to this new environment requires rethinking how the digital presence of a brand is built: it is not enough to be well positioned in traditional search engines, but that It is key to understand how the AI ​​models interpret, prioritize and recommend content. The combination of authority, thematic relevance and consistency in the digital ecosystem becomes decisive.

In addition, the importance of monitor continuously the results and adapt the Strategy based on the trends, interests of the consumer and evolution of the generative motors themselves.

This approach opens a new route for marks with tight budgets to gain relevance in increasingly automated and conversational environments, without depending exclusively on investment in paid media.