artificial intelligence
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Industry News
PayPal surfs the AI wave with new solutions aimed at agentic commerce
AI platforms are where the consumer discovers a vast myriad of products and also where they ultimately purchase such products.…
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Industry News
From SEO to AEO: survival guide for brands in the age of AI
Approximately three weeks ago, Google’s new AI Mode hatched in Spain and with it a new era also began in…
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Industry News
Incubeta Day 2025: the event that redefines how to measure the real impact of digital marketing
In a context where teams must do more with less—tight budgets, audiences on the move, and metrics that don’t always…
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Industry News
Dead hours on social networks: which platforms consume our time the most?
Social networks are the favorite pastime of many Internet users on the Internet and we spend a lot of time…
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Industry News
AI searches torment brands (but there is a way to avoid the catastrophe)
Searches with AI (and attacks outside of traditional search engines) are a real headache for many brandswhich are, after all,…
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Industry News
In AI chatbots there is a lack of rigor when it comes to reporting current news
Ubiquitous AI chatbots are revolutionizing the way we get information on the Internet. However, In the responses provided by this…
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Industry News
Google Ads: an advertising revolution that has been on the marketing board for 25 years
Google Ads today blow out the candles of your 25th birthday. Numerous milestones remain behind this online advertising platform that…
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Industry News
TIS2025 highlights agentic AI as a driver of tourism growth
Agentic AI – that designed to act autonomously based on objectives or specific goals – is already revolutionizing the sector,…
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Industry News
OpenAI trips up Google Chrome with AI-powered browser ChatGPT Atlas
OpenAI’s ambition seems to have no limits and the American startup is now preparing to trip up the almighty Google…
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