Now it is “Red Farolillo”, but Apple could win (surprisingly) the AI ​​career

Even when the models of AI accumulate more and more power and ufan of being incredibly almighty, the truth is that most consumers contemplate this technology suspicion. AND This circumstance could become a significant competitive advantage for Apple. This was assured last week at the online Marketing Marketing Festival Marketing Rockstars (OMR) the expert and technology investor Philipp Klöckner.

Today the apple company does not lead the AI ​​in any way and is rather located in the tail car, but Klöckner has the firm conviction that Apple could be erected in dessert in one of the great winners of the technological revolution emanating from artificial intelligence, since it enjoys exceptional access to an absolutely massive audience through its network of devices.

Klöckner insisted, on the other hand, on his speech at OMR In that, although some warn of an eventual dry braking of AI, this technology will continue to grow at a good pace in the coming years. It is true, Klöckner granted, that AI is currently entering to some extent in the “Disillusion Valley”, but this does not mean that AI models do not continue to evolve by leaps and bounds. “There is no way a wall that prevents the progress of AI,” said Klöckner.

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According to the expert, The current AI models have an intellectual coefficient that is widely above the average of flesh and blood people (100) Already the pair or even above the IC of the Nobel Prize winners.

In Klöcker’s opinion, It is difficult that in the field of AI, monopolies such as those raised by Google and target in their respective areas of activity end up managing. The success of the Chinese model of the Deepseek, who left the shell earlier this year, comes to corroborate that there is no space for monopolies in the AI ​​area, he stressed.

Apple has an exceptionally good distribution network to give bellows to its AI models

AI companies such as Openai, but also Google, Microsoft and Meta, continue to invest billions of dollars in new data centers especially consecrated to AIKlöckner said. And the professional applications of AI are also increasingly in vogue. The AI ​​is rapidly replacing software developers, whose salaries are currently contracting after several years starring absolutely imprisoned growth, he warned.

However, and Despite the “hype” that furiously fierce around AI, the interest in this technology among foot users continues to be quite limited. Chatgpt, for example, is increasingly popular in schools and universities, but in everyday life the skepticism born of the belly of AIs still prevails among many people. “Most people don’t really want to use AI,” Klöcker said. And this constitutes a huge opportunity for Apple, which with its airpods, its iPhones and its iPads controls absolutely unique channels when distributing AI models and making them reach the masses.

«AI for the rest of us«, Apple Intelligence’s motto, also connects with the slogan used 40 years ago by the Cupertino company to popularize Macintosh computers:« The Computer for the Rest of Us ».

While AI is directly imbricated today in a product plethora, AI models are not perceived as independent products and as sufficiently solid brands. For this reason, AI companies are striving to win the favor of the end user and OpenAi is contemplating, for example, Chrome’s purchase if Google was forced to get rid of their famous browser, Blöckner recalled.