Atresmedia advertising launches “simplifying the CTV”: videos to understand the connected television ecosystem

Atresmedia advertising reinforces its commitment to dissemination and innovation in the audiovisual environment with the launch of “Simplifying the CTV”, A new content project that aims to explain, clearly and accessible, the universe of the Connected TV (CTV).

The initiative consists of a series of short videos, of approximately 2 minutes, designed to explain, step by step, everything you need to know about the Connected TV. With a weekly frequency, videos are published in the Atresmedia advertising websitein the Atresmedia advertising social profiles And they are also available through their new newsletter On LinkedIn, which has already exceeded 2,600 subscribers since its launch.

Each of the videos addresses a key theme to understand the CTV, from its definition and context to its advertising possibilities, segmentation, measurement or value of incremental coverage. The content is aimed at both professionals and less specialized students who seek to understand why the CTV has become a fundamental piece of the current audiovisual ecosystem.

The topics that will be discussed throughout the next few weeks include:

1. What is the CTV and why is it so fashionable?
2. CTV audiences: Who is on the other side of the screen?
3. Data in CTV: Collection and activation
4. CTV advertising formats: How to impact your audience more effectively
5. Incremental coverage in CTV: Impact who has not yet seen you
6. Segmentation in CTV: reach the public that matters to you
7. CTV measurement tools: transparency and results

With this project, Atresmedia advertising values ​​its role as a reference in the knowledge of the environment and in the generation of utility content for the advertising sector.

Where to see “simplifying the CTV”?

The videos are available in LinkedIn, Instagram, Tiktok, X and Atresmedia Advertising website. In addition, users who want to follow all deliveries and not miss any novelty, can Subscribe to LinkedIn’s Newsletterwhere all the contents of the project will be collected and additional information and resources of interest will be shared.

“Simplifying the CTV” is another step in our commitment to share knowledge with the market and facilitate the understanding of an increasingly relevant environment for brands. We do it with clear, visual and very focused on practical utility, ”he explains Javier Andrés, Marketing Director of Atresmedia Advertising.

Subscribe to LinkedIn’s Newsletter of Atresmedia advertising and follow all our social profiles to access the videos of ‘simplifying the CTV’.