Goal will be nourished by the conversations held with your chatbot to show advertising

The interactions born to the heat of the chatbots of AI are a valuable flow of information for advertisers. Meta knows and that’s why It will begin to use conversations with goal AIsu chatbot by Ia, to segment more efficiently the advertising that arrives in the eyes of users on Facebook and on Instagram.

The change, which will enter into force on December 16, means in fact what Users will soon begin to be confronted on Facebook and Instagram with recommended posts and thematically related advertisements with previously maintained conversations with AI goal. And if the user has requested, for example, it helps the chatbot to plan a family vacation could begin to see advertising from companies in the tourist branch in their “feed” on Instagram.

It is a measure that, although expected, is inevitably controversial because there will be no “opt-out” And the user will not have, therefore, the possibility of expressly requesting a goal that he does not use his interactions with goal, as confirmed by Christy Harris, Privacy Policy Manager of the company has not used for advertising purposes. It seems, however, that goal has no intention (at least for now) to directly imbricate advertising messages in Meta aiwhich already has more than 1,000 million monthly users to its Vera.

Goal is generously investing in giving wings to its efforts in the AI ​​brancha technology that is changing to forced marches the way in which people interact in the network of networks, in the words of Mark Zuckerberg, CEO of the Facebook and Instagram matrix.

Changes in advertising segmentation in Meta will not be initially applied in the European Union, the United Kingdom and South Korea

Beyond investing billions of dollars in the infrastructure necessary to create their AI models, Meta also wants to use this technology to give bellows to your advertising businesswhich is the main source of income of the company (and ultimately suffers the monumental expense overturned in artificial intelligence).

It is unknown whether the goal of nourishing the conversations of users with their chatbot to show advertising messages will affect or not the way people interact with goal AI. What is clear in any case is that The user throws himself in the arms of the chatbots of AI for a vast myriad of personal usesfrom medical consultations to financial planning, even through romantic relationships. And Zuckerberg is encouraging this type of use, because in his opinion AI can help mitigate loneliness or act as a kind of therapist.

Christy Harris insists that, based on the “feedback” received by users, Most people assume that Meta already uses interactions with their chatbot to show him below segmented advertising.

The conversations held with goal AI before December 16, which will be when the changes will begin to be applied, will not be used for advertising purposes, says Meta.

The changes will begin to be implemented on a global scale from December 16, but The launch will initially exclude the European Union, the United Kingdom and South Koreawhere the new goal segmentation options will be submitted to a normative review.