Advia launza Vera: an AI that converts ads into useful answers

The Spanish startup Advia has presented at the campus of Google for Startups His innovative technology Veraan artificial intelligence that Simulates the behavior of thousands of digital consumers to identify the key moments in which A brand can become the answer that the user is looking for.

The initiative founded by three technological entrepreneurs marks a paradigm change In the sector of the digital advertisinggiven that Stop dependent on cookies or personal data To offer real situations.

Pablo Martíneza founding partner of Strategy and Business Development, explains “we understand that there are two different ways of using the Internet. One is the Passive navigationwhen The consumer wants to entertainrelax, and do not care that it is an editor or an algorithm who paper chooses what content he sees. The other is the Active navigationthat arises When you have a specific questiona problem to solve, and consciously seeks information to crystallize a decision. And there is the key. In those moments of active navigation, most of the time What they need are brands, products or services ».

Advia presents an AI that is at the service of the consumer

Vera uses models of Advanced Language (LLM) To create hundreds of virtual agents who reproduce the way consumers navigate and investigate before making decisions.

«With Vera we create Thousands of agents who act as digital consumers and observe them while they are informed on the Internetasking the questions that arise in their decision process, as any of us would. All that information is transferred directly to the activation of media to position the brand as the natural response », confirm Miguel PérezResponsible Founding Partner of Product and Technology.

How is this technology differentiated?

Unlike traditional approaches, Vera is not based on identifying users or contextualizing content, but also showing A replica of the real information search process. In this way, he manages to anticipate What content will consumers arrive and strategically positions brands as the solution they are looking for.

The philosophy of Advia is clear: Transform advertising into something valuable for both brands and consumers.

«We firmly believe that the most useful advertising for brands is the one that brings value to the consumer. Therefore, from Advia We want to help brands to capitalize on active navigationthus connecting with their consumers when they need more. But it is not enough to identify these opportunities; The real challenge is in execute the strategy with the same precision with which we identify itand that is where our technology also makes a difference, ”he adds Jaime Sanabriafounding partner responsible for processes and operations.

An independent startup that wants to help the market

Advia has been created by Pablo Martínez, Miguel Pérez y Jaime Sanabriathree Spanish entrepreneurs with extensive experience in the areas of technology and advertising, which has allowed them to address the challenge from a fresh perspective.

The startup has been developed in recent months with the aim of staying independent at least for two years and consolidate a solid and differential product.