Fnac Spain and SM, with their TBR label, conquer GenZ on social networks together with Megamedia

At Megamedia, they don’t just manage accounts, they create stories and connect with people. Next to Fnac and SM Publishing Houseshow that creativity and confidence generate magical results.

Creation, evolution and growth of Fnac on TikTok

For more than 4 years, Megamedia manages Fnac’s TikTok profileproducing all the content. In 2021, they took over the challenge of connecting with Gen Z and turn Fnac into a cultural and digital reference on TikTok. Taking advantage of Fnac’s extensive catalog, they have created versatile content and trends that generate conversation and loyalty.

The collaboration with TikTok has allowed a constant evolution of the content strategy, resulting in exponential growth in both organic content as in paid media campaigns. They have managed to make videos viral, optimize campaigns and consolidate an active community.

Memorable Stories

Among the many stories shared, the coverage of Sant Jordi in 2023 stands out, when Pedro Almodovar spoke exclusively with Fnac. These experiences show the closeness and relevance of Fnac with its community.

Megamedia also brings its creativity to Fnac’s physical stores, covering events throughout Spain. An example of this is the signature of Joana Marcús in Fnac Callao, which attracted a multitude of young readers.

Team learning and growth

Managing your Fnac account is an exciting challenge and constant learning. Growing alongside Fnac and exploring new ideas shows that agency-client teamwork gives the best results.

The commitment to the publishing world together with SM and TBR

Another notable client is the publisher SM and its youth imprint TBR, launched in 2023. TBR is a youth imprint where readers rule, especially generation Z, which is digital, engaged and creative.

The success of youth novels in the digital world

From the beginning, SM has trusted Megamedia to capture and connect with the youth audience. Megamedia created its web and opened TBR’s social networks, managing to make thousands of young people fall in love with romance, fantasy, comedy and graphic novel content.

The key to success is reaching the target and honing in on trends. TBR and Megamedia teams are always ready to run viral content and create hype.

TBR’s catalog includes hits like “Destiny and Fire» by KA Tucker and «A heart for Christmas» by Sophie Jomain. Fantasy and romance of Young Adult have an important weightalong with graphic novels and other genres.

Megamedia has covered two Madrid Book Fairs, where The lines to see national and international authors have been endless.