COMM Media Group: innovation and leadership in 360º digital communication and marketing

In a world as competitive as that of digital marketing, COMM Media Group has positioned itself as a leader in 360º services, offering comprehensive solutions that range from digital communication strategies to influencer marketing. Founded in 2013 as Luxurycommthe group has evolved and expanded its offer, becoming a benchmark in the communication, public relations and digital marketing sector.

De Luxurycomm a Brandscomm

COMM Media Group was born in 2013 as Luxurycommthe first agency in Spain focused exclusively on digital strategies for luxury and premium brands. With more than ten years of experience, Luxurycomm has led the transformation of online luxury, offering innovative strategies that have earned the trust of big names such as LVMH, Shiseido, Jaguar Land Rover, L’Oreal Luxury y Four Seasons.

The continued growth of the group led to the creation of Brandscomm in 2021, an agency that offers comprehensive solutions for various sectors, from luxury to retail, and that has quickly positioned itself as a benchmark in the development of communication and influence marketing strategies. Thanks to its versatile approach, Brandscomm has managed to expand its client portfolio to sectors such as fashion, beauty, tourism or restaurants, becoming a strategic partner for brands that seek not only visibility, but also to build long-term valuable relationships. term.

Strategic vision of the company

The vision of its founders, Cayetana Vela y Cristina Quesadahas been fundamental in this growth. Thanks to its leadership, COMM Media Group has integrated Luxurycomm and Brandscomm under one umbrella, allowing them to anticipate emerging trends and adapt to market changes. As Cayetana VelaFounding Partner, points out: «At COMM Media Group, we not only seek to adapt to market trends, but also anticipate them. Our strategic approach allows us to offer innovative solutions that help brands stand out in an increasingly competitive digital environment. This is the result of more than a decade of experience, passion and a constant commitment to excellence.”

A comprehensive strategy

One of the main characteristics of COMM Media Group is its approach 360ºwhich covers all key areas of marketing and communication. From strategic consulting to content creation, public relations, social media management and comprehensive campaign development, the group ensures that all pieces of its clients’ digital communication are aligned and connected.

This comprehensive offer allows brands to maintain coherent and effective communication, thus impacting their audience at every stage of the purchasing process. As Cristina QuesadaPartner and Expert in Digital Marketing, expresses: «Digital marketing is a field in constant evolution, and at COMM Media Group we understand that the key to success lies in the personalization of each strategy. Our comprehensive approach allows us to connect brands with their audiences in an authentic and meaningful way, creating lasting relationships that go beyond traditional campaigns.”

The most notable services include:

• 360º Communication: Integrated communication strategies that range from corporate communication to lifestyle, adapting messages to different types of media and audiences.
• Influencer Marketing: Specialization in creating influencer marketing campaigns, selecting influencers who share the brand’s values ​​and optimizing investment through a payment model based on real performance.
• Social networks: Development of personalized strategies in social media, content optimization and management of paid campaigns on various platforms
• Creation of audiovisual content: Production of disruptive visual content, such as photos and videos, that align with brands’ digital and marketing strategies.

Connecting brands and audiences

A highlight of the group is its extensive experience in marketing de influencerswith deep knowledge in creating and managing campaigns. COMM Media Group collaborates annually with more than 2.000 influencerstaking advantage of its reach and relevance to build trust and strengthen relationships between brands and their consumers.

The company has perfected its differential value in influence marketingstanding out for its ability to create authentic campaigns that really connect with the target audience. As explained Rebecca Muinelo, Partner and Director of Influencer Marketing: «Influencer marketing is more than a trend: it is a powerful tool to build authentic relationships and generate trust. At COMM Media Group, we carefully select influencers who share our brands’ values ​​to create campaigns that not only reach audiences, but truly resonate with them.”

Furthermore, his pay-for-performance model In influencer marketing it allows brands to have a clear and measurable return, optimizing their investment and ensuring that each action has a tangible impact.

Featured success stories

COMM Media Group has developed comprehensive campaigns that combine communication strategies, influence marketing and the event execution brand, achieving outstanding results in various sectors. Among its successes, the annual campaigns to Belvedere, Chandon y Mahouwhere they have implemented strategies that merge lifestyle with the brands’ corporate communication. Another notable example is the inauguration of the exclusive Veuve Clicquot beach barwhere the agency managed every detail of the event to ensure a unique and memorable experience. Likewise, collaborations with San Miguel and Alhambra have highlighted the essence of each brand through strategically designed annual campaigns. In the wine sector, COMM Media Group has been responsible for the implementation of annual plans and key events, such as The Vintagefor renowned wineries

Leadership in innovation and trends

In a sector where trends evolve at high speed, the innovation It is essential. For COMM Media Group, innovation is not just an option; It’s part of your ADN. The group is committed to being at the forefront and, in many cases, leading the way in the implementation of innovative digital solutions. This is reflected in each of its strategies and projects, allowing its clients to stand out in a highly competitive market.

Female empowerment in the sector

Cayetana Vela and Cristina Quesada, through their leadership at COMM Media Group, are an outstanding example of female empowerment in the communication and digital marketing industry. Their unwavering commitment and passion for excellence have not only broken barriers in a historically male-dominated sector, but have also laid the foundation for an inclusive and equitable business model. This inspiring approach goes beyond the management of your company: you are transforming the culture of the sector, encouraging diversity and promoting equal opportunities for women and men alike.

By advocating for a work environment that values ​​and respects diverse voices and perspectives, they have contributed to building a more just and sustainable ecosystem, where each individual can thrive and contribute their unique talent.

Commitment to the environment

COMM Media Group’s commitment to sustainability is reflected in his obtaining of the ISO 14,001 Environmental Management certification. This distinction is not just a recognition, but represents a comprehensive approach that is deeply rooted in its business model. By integrating sustainable practices into their communication and marketing strategies, the group ensures that every action they undertake is responsible and respectful of the environment.