Digital Marketing and Electronic Commerce stands out as one of the careers with the best conditions

In the current work environment, characterized by the digital transformation of companies, marketing masters digital have positioned themselves within the postgraduate degrees with the greatest demand and best salary prospects. The marketing specialization not only offers competitive salaries, but also employability rates that are around 100%becoming a very attractive professional option for those who want to stand out in the labor market.

What are companies looking for?

The need for companies to establish a strong online presence has led to the rise of professions linked to digital marketing and e-commerce. Roles like SEO/SEM specialist, social media manager, digital data analyst, e-commerce, email marketing, UX/UI o campaign design in Google Adwordsamong others, They are in constant demand due to their importance in optimizing customer experience, improving brand positioning and increasing sales.

Companies are allocating increasing budgets to digital strategies, which translates into a significant increase in the hiring of specialized profiles. This growth is also driven by the rise of electronic commerce, which has become a key part of global retail.

If we add to this some knowledge in AI and language skills, we have a marketing specialist capable of driving the digital transformation of a company and improving the user experience.

Competitive salaries and high employability

The specialization in digital marketing It also stands out for offering salaries above average compared to other disciplines. For example, a digital marketing specialist can earn between 25,000 and 60,000 euros annually and increase the salary considerably if they have a high position in the marketing team of an international company.

In addition, marketing specializations offer high employability, allowing professionals to find employment within a period of less than six months after completing their studies.

Relevant data on digitalization in marketing

• He 63% of consumers prefer to shop online due to convenience and personalized options.
• Regarding the use of mobile devices, more than 58% of global Internet traffic comes from mobile devices.
• By 2025, global digital advertising spending is expected to exceed 600 billion euros.
• Digital marketing has an average return on investment (ROI) of 400% for every euro invested.

Specialization options

There are multiple options to specialize in this area, from master’s programs to specialized courses. Some of the most recognized programs are:

• Master in Digital Marketing and Web Analytics.
• Master in Electronic Commerce and Digital Transformation.
• Certification courses in Google Ads, Facebook Ads and analytics tools such as Google Analytics.

He Digital Marketing and Electronic Commerce Not only do they offer a promising professional future, but they also establish themselves as fundamental pillars in the success of companies in the digital age. For those seeking a career with high employability, competitive salaries, and growth opportunities, this specialization represents one of the best options in the current market.