C3NTRAL.GG is born, the first media center specialized in gaming & esports

In recent decades, electronic sport has experienced unprecedented growth, positioning itself as a global industry that surpasses film and television, with an estimated turnover of USD 220 billion for this year, surpassing sectors such as mining and advertising. In this context, C3NTRAL.GG was born with the objective of becoming the link between youth culture and local and regional companies, facilitating effective and profitable connections with new audiences.

FiReSPORTSrecognized as one of the pioneer companies in the development of teams, leagues and own media, partners with Human Connections Media (HCM)a leading agency in audience knowledge and market research, and with Michel Bauerexpert with more than 30 years of management at Grupo Televisa. This synergy will allow us to offer services holistic consulting, planning, buying and media negotiation in gaming and esports, providing a comprehensive and strategic approach to each client.

Breaking barriers with creativity and innovation

The focus of C3NTRAL.GG is strategic consultingwhere brands are connected to new audiences through media and channels little explored by 90% of the market. Additionally, the company will offer planning, purchasing and negotiation of media specialized in gaming and esportsas well as in the creation of content and production adapted to the objectives and needs of each client.

Initially, the company will begin its operations in Mexico, Argentina and Spain, three markets where gaming occupies a prominent place and is constantly growing. In the long term, it plans its expansion to the United States and other countries on the continent, consolidating its presence in the electronic sports ecosystem.

Led by a team of experts, C3NTRAL.GG has Michel Bauerpartner and former director of Grupo Televisa; Enrico CampochiaroFounder and Global Company Lead of Human Connections Media; and Rodrigo Figueroa ReyesFounder and CEO of FiReSPORTS.

On this basis, the gaming industry is projected to reach an estimated value of USD 470 billion by 2030.

In Latin America, Mexico stands out as the country with the largest community of young gamers (10 to 20 years old), totaling approximately 71 million of people who interact with video games, while 25 million consumer gaming streaming y 11 million They are an esports audience. Argentina and Spain are also powers in this ecosystem.

«We are all gamers in some way: from playing on our cell phones while waiting for an appointment to watching live broadcasts with thousands of attendees on platforms such as Facebook, YouTube, Twitch or Hitbox. It is time to expand business ideas into new territories to connect and empathize with our audiences,” he comments. Michel Bauer.