The Advertising, Communication and Marketing Guild is attached to FEDE’s #ConcursosJustosjustos Platform
He Advertising, Communication and Marketing Guild of Catalonia adheres to the Open platform #Concursosjustos. This was launched last January for the entire industry and its purpose is to value the work of both the agencies organizing, advertising and communication and advertisers. Another of its purposes is to improve confidence and respect between brands and agencies in the fields of events, advertising and communication, promoting transparency, fair compensation and relationships based on ethics and professionalism.
Las organizations that are already part of the platform They will share reports and studies of mutual interest, assess developing projects and invite their partners to the events and activities that are organized in this area. Also, they will disseminate the most outstanding news of each association through all their channels.
Gremi’s commitment to the #Concursosjustos group
For the President of Gremi, Laia Rogel: «With this adhesion, the Gremi reaffirms our commitment to defense of decent, professional and transparent conditions Within the framework of competitions
private in communication, advertising and marketing. It is essential to bet on management models that value creativity, talent and effort of agencies. Our sector must be able to compete on equal terms, without giving up their values or the quality of their work. For this reason, we bet on training in Good practices of the contests ».
In the words of Maite Rodríguez, president of the Fede«The sum of El GRIMI to the open platform initiated by the #Concursosjustos Fede reinforces a key message: Only from the unit of the sector we can transform the dynamics of the competitions in which we are all immersed. It is key that we work together to highlight good practices, strengthen and value the profession and continue generating A framework of ethical and equitable relationships between advertising services and advertisers ».
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