Google launches Ai Max: The new era of campaigns in the search promoted by AI

Google has announced the launch of You have max, A new set of functions for campaigns in the search that promises to bring advertising performance to a new dimension. This tool, currently in beta version for advertisers around the world, combines The best of Google’s artificial intelligence with greater flexibility, customization and scope for brands.

Thanks to AI Max, campaigns can go beyond the traditional limitations of keywords, accessing new consultations with high conversion potential. According to Google’s internal data, Advertisers who activate this functionality can achieve up to a 14% more conversions with an acquisition cost (CPA) or return of similar advertising investment (Roas), and up to 27% more if compared to campaigns based only on exact or phrase concordance.

Google launches Ai Max, its new tool promoted by AI

Artificial intelligence also enhances real -time creativity. Through the new panel of “Asset optimization”advertisers may automatically generate titles, descriptions and calls to action adapted to the context and the intention of searching of the user, which improves the relevance of the ads and directs traffic towards the most effective pages of the website.

With the ability to better understand user intentions and respond with more relevant ads, Ai Max redefine how brands can connect with their audiences. As Google points out, this is a key step towards a more multimodal, flexible and intuitive search, helping both their users and companies to make better decisions in less time.

As an example, «If someone looks for a half -leg skirt with bright colors for spring and summer ‘, a campaign based exclusively on exact concordance of keywords, of the type’ red skirt dress half leg ‘would have let this search escape. Now, it is enough that you assign an extended concordance to that term, and AI Max will be responsible for your ad is relevant, intelligently adapting the content to the consultation made », They explain from Google.