Taboola introduces Abby, the first AI assistant that creates and manages advertising campaigns through conversational chat

Tabola a global leader in recommendations for the open web, today announces the launch of Abby, the industry’s first generative Artificial Intelligence (AI) assistant, designed so that any advertiser can start and manage advertising campaigns without being experts in the use of the AI.

The launch of Abby responds to the needs demanded by the marketing industry. According to him latest study of the sector According to Forrester, 9 in 10 advertisers (91%) are already using AI or considering implementing AI solutions.

This trend has accelerated due to the search for greater efficiency, increased sales and a better return on investment (ROI). In fact, the 81% of advertisers believes that generative AI can increase its sales.

Abby stays ahead of market demands with its advanced AI assistant, allowing advertisers to manage every detail of their campaigns – from budget and targeting, to creativity and optimization – through easy conversion via messages. with the virtual assistant.

Advertisers can interact directly with Abby, who is responsible for structuring and launching campaigns in a matter of minutes, relying on the extensive network of premium websites that are part of Taboola, with more than 600 million daily active users. And with an optimal response: during the tests carried out, Campaigns set up with Abby activated 75% faster compared to those set up manually.

Abby creates and manages all aspects of the media plan, asking users simple questions during the interaction with the assistant, which allow plans to be automatically built based on their marketing objectives, whether to increase sales, generate leads or improve brand recognition. In addition to other functions such as defining the budget allocation between mobile and desktop devices.

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Abby not only optimizes campaign management, but also includes creativity tools based on generative AI, allowing advertisers to easily create and modify images through conversational interaction. This includes editing the background image, Call to Action (CTAs) or the creation of relevant texts, without the need to use image editing software.

“Abby reinvents the work of advertisers of all sizes, eliminating the uncertainty and time typically involved in launching campaigns,” he says. Adam Singolda, CEO and founder of Taboola. «Abby democratizes access to advertising, allowing anyone to create campaigns with the same ease as if they managed them with an expert executive. Advertisers can talk with Abby in simple language, and she takes it upon herself to act as a campaign expert. “Abby combines the best of generative AI with our unique data and best practices to ensure advertiser success.”

About Taboola

Taboola, (NASDAQ: TBLA), generates recommendations on the open web, helping people discover things they might like. The company’s platform, powered by artificial intelligence, is used by digital media, including websites, devices and mobile applications, to drive their monetization and user engagement. Taboola has long-term agreements with some of the best digital media in the world, such as CNBC, NBC News, Le Figaro, The Independent or El Mundo.

Over 15,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in driving recommendations in the e-commerce environment, generating more than 1 million monthly transactions. Its largest clients include leading brands such as Walmart, Macy’s, Skechers and eBay.