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Facebook reinvents itself: new features, tabs and more AI to conquer young people

Facebook reinvents itself: Facebook has decided to carry out a complete redesign of its platform, with the aim of improving the experience for younger users and connecting them more efficiently with their local environment, personal interests and communities.. This announcement was made last Friday during the Facebook IRL event, held in Austin, where the company revealed various news that aims to transform the way people interact on both Facebook and Messenger.

Facebook begins its redesign through new tabs: all for young people

Facebook has been in free fall for years, young people no longer use it, and original users, brands and other personalities have lowered their activity or have migrated directly to other social networks. Meta aware of this, has opted for the introduction of new tabs, such as Local and Explore. These seek to facilitate connection with nearby communities and the individual interests of users. The tab Local groups all relevant content at the local level, from events to recommendations and nearby places, Marketplace sales and groups where people can exchange goods or offer services.

At the moment, This feature is being tested in cities such as New York, Los Angeles and Washington DC, but it has the potential to expand to other markets. Additionally, Facebook will offer a weekly and weekend newsletter with event recommendations, which will be notified to users based on their interests.

On the other hand, The Explore tab is intended to be a window to personalized content, which goes beyond simple entertainment. The tab is designed to delve deeper into each person’s passions, whether through productivity tips, DIY tricks, or themed groups of what you like most. All of this is based on algorithms that adjust the content to the individual preferences of each user.

Facebook reinvents itself - person holding black samsung android smartphone

Reels and full screen videos, the main protagonists of the new Facebook image

Facebook has also decided to give greater visibility to Reels and other videos on its platform. In the coming weeks, a new full-screen video tab will be launched, allowing users to more quickly access their favorite videos, whether short, long or even live streams. According to company data, young adults spend about 60% of their time on the app watching videos, and more than half of them watch Reels daily. This redesign seeks to enhance the audiovisual experience on the platform, optimizing recommendations with advanced technology.

Facebook reinvents itself: new communities in Messenger

Another great novelty announced is the launch of Messenger Communities, a tool designed so that medium and small communities can connect through shared interests. This feature allows users to create multiple topical chats within a larger community and makes it easier to manage and moderate conversations. Messenger remains one of the most used messaging applications in the United States, and Facebook seeks to reinforce its leading position in the market with these new features.

Integration of AI to improve the Facebook experience

Besides, Facebook is betting on the integration of artificial intelligence in various areas of the platform. For example, groups will be able to have a customizable AI system that will help members find answers to their questions, based on past conversations within the group. This will improve interaction and resolve doubts more efficiently.

With all these new features, Facebook continues to adapt to the needs of its youngest users, offering a more dynamic, interactive and visual space. This redesign It not only seeks to strengthen ties between local and thematic communities, but also to offer a more personalized and fluid experience. Definitely, the company continues to focus on innovation to stay relevant in an ever-evolving digital landscape.

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