Rumors about an eventual irruption of advertising in Chatgpt have emerged to the surface again and again during the last twelve months, but this time speculations seem more close than ever. AND We could be, therefore, at the doors of the landing of the ads in the famous chatbot of Openai.
According to the PerioIt is specialized in Alex Heath technology (which usually manages very good information in the “techies” circuits), Openai would be looking for a leader to captain a new team with the focus on monetization (and that would also have entrusted the deployment of ads in Chatgpt).
The American startup has confirmed that it is effectively working on the formation of a team specialized in monetization optionsbut has avoided ruling on the eventual landing of advertising in its different products.
According to Alex Heath, The head of the new specialized equipment in OpenAi monetization and advertising would report directly from his activities to Fidji Simowhich joined the company last August as CEO of Applications. Simo was previously involved in the launch of ads in the “Delivery” Instant service and was previously responsible for monetization in the Facebook mobile app.
It should also be remembered that Rob Leathern, former colleague of Simo on Facebook, already speculated recently With the possibility that Openai could use Statsig software, a recently added company to its porpholio, to Monitor the results thrown by the new advertising formats that could soon break through in chatgpt and company.
Chatgpt’s mother company wishes to expand monetization options to compensate for the huge costs emanating from investment in AI
OpenAi has released, on the other hand, a new format, «Pulse»which is a lucky morning “briefing” that entertains the user with reminders, tips related to content and other custom recommendations. To benefit from this new format, users can link their Chatgpt account to their account in Gmail and Google Calendar.
The objective of “press” is that Chatgpt can anticipate the needs of its users before they specifically confronts you with questions. This new function is now available for Chatgpt Pro users.
The reasons that would have subsequently driven the launch of “Pulse” would be to create new environments suitable for advertisements. However, it would be a lot more obvious to start by starting by introducing advertising in the chatgpt results directly linked to the “shopping” functionwhich made its long last April and presents many concomitance with Google Shopping.
In an interview granted last March Sam Altman, CEO of Openai, already said that the models related to e-commerce could become dessert in a valid option from the point of view of monetization. And only a few days ago Altman shared in x A screenshot of the new design of the chatgpt customization options where there was a tab that carried the name of “orders” (orders), an unequivocal sign that Openai would intend to throw himself into the e-commerce pool and control from beginning to end the “customer journey” of the client.
Despite its absolutely overwhelming popularity, Openai is a company that is far from being profitable. A few weeks ago the company forged, not in vain, a financing agreement with NVIDIA valued at 100,000 million dollars that would have contributed to clean up its accounts. However, and despite having the support of investors, the Chatgpt Matrix is expected to spend nothing more and nothing less than $ 115,000 million in the next four years. To try to compensate such colossal spending figures, OpenAi would want to reach a turnover of 125,000 million dollars in the same period of time.
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