
The future of SEO: Interview with Jorge Castro, one of the leading voices in Digital Marketing
SEO has established itself as one of the most dynamic and strategic disciplines within digital marketing. To understand where this industry is directed, we interview Jorge Castro, an expert in SEO, author and winner of the prize «Digital Marketer of the Year in Sweden». With a trajectory that covers from the success of its strategies in AB AS Wheels, to the publication of its acclaimed book The future of SEOJorge has become an essential reference to anticipate the trends of the digital environment.
“SEO tries to understand the person behind the search”
In our talk, Jorge highlighted his perspective on the evolution of SEO. “SEO no longer consists of optimizing algorithms,” he said.
“It’s about understanding who is behind the search, knowing your needs and how we can provide solutions that generate true value.”
From its base in Stockholm, Jorge He has achieved international recognition for his innovative approach, combining data analysis, creativity and results -oriented strategies. His work at AB Wheels speaks for himself: under his leadership, the company grew from 30 to 130 million Swedish crowns in just sync years. This success case shows that, when properly implemented, SEO can be a key engine for business growth.
The role of artificial intelligence in the SEO of the future
The conversation soon addressing the impact of technology on SEO. Jorge stressed the central role that artificial intelligence plays in this context.
«Artificial intelligence will be essential to analyze data and understand the behavior of users. Tools such as Google Bard and GPT of OpenAi are revolutionizing the way we create personalized experiences for users, ”he explained.
In addition, Jorge highlighted the integration of AI in search engines, citing as an example the new Search Generative Experience (SGE) from Google. According to him, this innovation is transforming the way companies must raise their optimization strategy.
«We are in an exciting moment for the industry. SEO is no longer limited to the search results; It is about being part of the user’s full route ».
Practical tips to highlight in SEO
For those who seek to prepare their SEO strategies for the future, Jorge offered clear and actionable advice:
- Create high quality content: «The content remains the king. It is essential to create information that answers the real questions of the users and is aligned with their search intentions ».
- Integrates the AI strategically: “Use artificial intelligence tools to analyze data and develop relevant content, but never neglect the human touch.”
- Optimize user experience: «The modern SEO is closely linked to the user experience. A fast, accessible and easy to navigate website will always have advantage over the competition ».
Jorge’s vision on SEO in 2030
When we ask him how I imagine SEO in the long term, Jorge reflected:
«In 2030, SEO will be more predictive than reactive. We will have technologies that can anticipate the needs of users even before they perform a search. Those companies that invest in intelligent strategies will be better positioned to lead in this new era ».
With a combination of passion, experience and a clear vision towards the future, Jorge Castro remains a key figure in the field of SEO and digital marketing. If you want to be aware of the latest trends and strategies, do not forget to follow Jorge on LinkedIn and explore his reflections on this industry in constant evolution.
Discover more from CiptaVisual
Subscribe to get the latest posts sent to your email.