A “ad blocker” for the real world? This invention contains the advertisement thrombus in your day to day

In our day to day we are confronted with vast myriad ads thatalthough we rarely weed to contemplate with more or less detail, They often contaminate cities and urban environments. And while in the network of networks we have tools such as the “ad blockers” to try to put the advertising that comes out in the digital channels, in the real world we do not unfortunately have similar tools (or at least we did not count on them so far). The Belgian inventor Stijn Spanhove has been missed with an innovation that promises to carry the “ad blockers” to the real world.

Spanhove has developed an augmented reality app for Snap spectacles that boasts blocked ads in the real world. The application in question connects Snap augmented reality glasses with Google Gemini’s capabilities. Google’s AI analyzes the environment through the chamber integrated into spectacles in order to detect advertising (regardless of the format adopted by this) and subsequently block it. It doesn’t matter if the ads in question are advertising fences or make their way in print media, in the cinema or on the small screen, because the Spanhove app is able to put sticks on the wheels.

The app developed by Spanhove is compatible for now and exclusively with SNAP glasses

Google Gemini summons a red rectangle on previously identified ads in order to obscure them and that their content is less intrusive to a boat soon. However, that red rectangle is translucent and allows the user to see who is behind the advertising blocked by the app developed by Stijn Spanhove. In subsequent versions Spanhove’s innovation could incorporate improvements in any case and overlap opaque rectangular forms on the ads, whose content would be completely hidden.

Spanhove emphasizes that its application is still in a very early stage of development. His intention is in any case to work in A future where “we can control the physical content that reaches our eyes.”

The great inconvenience of the application enrolled by the Belgian origin inventor is that this one is anchored in the “kit” of developers and in the SNAP API And it is not, therefore, compatible with augmented reality glasses from spectacles (Apple Vision or Quest goal, for example). This could change, however, the future, because Spanhove constantly working on improvements for invention.