This is how Free Kolsquare calculators work for influencers in Tiktok and Instagram

Talking about influencer marketing is talking about metrics. The number of followers has long ceased to be the only reference: now what really weighs is the engagement rate, audience quality, media value (EMV) or credibility of the profile. In a market where figures dance and rates vary according to multiple factors, having objective references has become an essential starting point for Brands, agencies and even for the creators themselves.

Starting from that base and with a clear objective, Kolsquare has launched two free calculatorsone for Instagram and another for Tiktokwhich allow to know at a glance how much a collaboration can cost with an influencer and what estimated value have their sponsored contents.

How the calculators work

The system is simple: the user name of any public account and, in a matter of seconds, a card appears with the Dear Price Range for Publications and Stories (on Instagram) or for videos (In Tiktok). In addition, key metrics such as the size of the community, the engagement rate, the EMV and even a “credibility score” in the case of Instagram are shown.

It is important to keep in mind that these calculations are estimates. It is not about closed rates, since the real price of a collaboration can vary according to the type of content, the exclusivity of the agreement, the industry or even the location of the audience. But they do contribute a Transparent and homogeneous base to start negotiating or planning campaigns.

What metrics really matter

The two calculators work with the most weighing indicators when setting prices in influencer marketing:

• Number of followers: A starting point, although not always the most decisive.
• Engagement: The star metric, since it measures the degree of real interaction (likes, comments, shared, visualizations).
• Quality and origin of the audience: Country of origin, age, affinity … because not every follower provides the same value.
• Authenticity: Detecting false or inactive accounts is key for the calculation to be realistic.
• Monetization strategies and associations: exclusivity, brand agreements, specific or long -term collaborations.
• Location of spectators: Potential income changes according to the region, something especially relevant on Tiktok.

In that sense, the Tiktok calculator clearly shows how a creator with hundreds of thousands of followers can move between 200 and 20,000 euros per brand videowhile the most notoriety profiles can exceed these figures. In Instagramthe rates of a post or a story can also range from some hundreds of euros to tens of thousandsdepending on the sector, the scope and professionalization of the creator.

What are they really useful

These calculators have a double utility. On the one hand, they offer brands and agencies A frame of reference to design more tight budgets, compare different profiles of the same niche and reduce the risk of paying above what corresponds. They also facilitate the Integration with CRMS and campaign management platformswhich saves time and speeds up the search for adequate profiles.

On the other hand, the believers They also benefit from being able to quickly calculate how their profile is valued in the market and thus adjust their rates just and competitive. That is why, understand what variables make or reduce the value of their content helps optimize the strategy and negotiate From a more informed position.

The need for transparency in the Spanish market

In Spain, influencer marketing has grown and has been accelerated in recent years. Today, a campaign rates can vary greatly according to the Notoriety of the creator, his engagement, the quality of his audience or the type of collaborationeither punctual or long term. Hence there are no standard rates and that the risk of mismatch is high.

Las Kolsquare calculators They offer a practical solution to gain transparency and speed when budgeting. They do not replace direct negotiationbut they help brands, agencies and influencers to sit at the table with clear and updated data.

In short, influencer marketing is not just about choosing profiles that accumulate followers, but to understand what metrics They make a creator the appropriate partner for a campaign. And, above all, Knowing how really that contribution is really worth it.