The AI ​​will be the consumer’s bureau in its consumer frenzy during the Amazon Prime Day

Hethat is throwing roots in increasing aspects of our daily lives (so many that it costs to find an area that has really managed to subtract its powerful influence), Play an increasingly protagonist role in purchases. And his role as a consumer assistant in his “shopping” sessions will only deploy his wings during the present edition of the Amazon Prime Daywhich started on Tuesday in all world and will conclude next Friday.

According to a recent adobe report, The Amazon event will generate a whopping 23.8 billion dollars in sales only in the United Stateswhere many online retailers are also declined with discounts to compete with Prime Day of the Electronic Commerce giant.

Adobe forecasts that this edition of the Amazon Prime Day (and the events born in the heat of this day beyond the seas) They will be equivalent in income to two Black fridays. The 23.3 billion dollars that will be paid to the other side of the puddle during the Amazon Prime Day (an event of just four days) constitute an interannual growth of 28.4% with respect to the same period last year.

Most of the purchases undertaken during the Amazon Prime Day will be made on the ubiquitous mobile phones. These devices will engulf 52.5% of purchases.

In the purchases made during the Amazon Prime Video, the consumer will have the AI ​​to his vera

In the current edition of the Amazon Prime Day, the role of the generative AI will also emerge. Adobe estimates that the traffic emanating from generative tools will paste an interannual jump of 3,200%. And although AI continues to be a much smaller traffic source than traditional channels such as the “Paid Search” or the email, Adobe has the full conviction that its prominence will only do the stretch, since consumers value each time the role of this technology as an assistant in purchases.

The use of generative chatbots already grew significantly during the Christmas season corresponding to 2024when the traffic from Chatgpt and its multiple ether shot 1,300% compared to the previous year.

According to the data that are held by Adobe, in the United States 55% of consumers actively use the generative AI to carry out research prior to purchasewhile 47% also supports this technology to search for products. The use of the generative AI to detect discounts and special offers (43%), look for ideas for gifts (35%), find unique products (35%) and create purchase lists (33%) is equally common.

It should also be noted that 92% of consumers who have already thrown into the arms of the generative AI ensure that this technology has improved their shopping experience. And 87% admit their predisposition to use AI to undertake more complex purchases in the future.

Aware of the rise in AI in purchases, IA suppliers are capitalizing that popularity with functions especially oriented to “shopping.” Google Shopping premiered, for example, a few months ago the so -called “AI Mode”. And last April OpenAI also integrated “shopping” experiences in Chatgpt (with direct links to the products recommended by the famous chatbot).