Is it impossible mission to emancipate itself from the omnipresent “Made in USA” technology?

The tariff offensive that United States president Donald Trump launched last Wednesday against the European Union, whose imports to the North American country must be broken from now on with 20%tariffs, is moving some to some Rebell against the ubiquitous technology “Made in USA”which has been singing for decades in the old continent. The technological bouquet is, after all, the scope of activity where the most conspicuous is the domain of US companies (and not only in Europe but also in much of the globe).

Europe is currently being the stage of multiple protests and calls to the boycott against the flagrant domain of American technologyto which some are willing to stop dancing the water not only to enforce its opposition to the controversial tariff policy of Donald Trump, but also to gain independence.

In Europe, movements are emerging that encourage the emancipation of Europe in the United States in the technological level

In the social network Mastodon (one of the few 2.0 platforms that does not have its roots in the United States) many users are using the hashtag #UnplugTrump to propose ideas with the last objective of release from the claws of companies come from the other side of the puddle to smartphones, computers and other technological devicesthat house in their entrails practically without exception “made in USA” technology.

Of a similar nature is movement «Go European«which launched a few weeks ago has already attached the attention of around 200,000 people in Reddit, where those who take part in this project recommend alternative European technological suppliers to Apple, Amazon, Google and company.

Last month Airbus, the Amsterdam Internet Exchange stock market and another 90 European companies also sent the Ursula von der Leyen a letter in which the president of the European Commission was ordered to take urgent measures to Achieve digital sovereignty within the European Union.

The reasons that are promoting this type of initiatives are varied and not always congruent. For some, the main objective (pregnant to a greater and lesser extent of an antiestadounidense feeling) is to boycott US companies and products to express their rejection of US government’s policies, while to others free from the yoke of the “Made in USA” technology obeys above all and above all to geopolitical motifs directly related to security and digital sovereignty United States).

What is clear is that the technology from the United States has an absolutely overwhelming (and probably excessive) presence in the digital universeso, boycots and revenge on the sidelines, it has a boat soon all the meaning tries to reduce the dependence of the American country in technological matters.

If we leverage, for example, the look at the Smart Telephone operating systemsthe domain of “Made in USA” suppliers is absolute. And Android and iOS engulf a market share of almost 100% in Europe. In the case of operating systems for computers, American hegemony is absolutely overwhelming again, as Windows and Macos add together a market share of between 80% and 90% in the old continent.

In the thriving business of the cloud computing The most important “players” are again three companies based in the United States: AWS (Amazon), Microsoft and Google. These three titans accumulate a market share of approximately 90%together.

The American predominance also appears the hoof in the 2.0 galaxywhere behind at least four platforms (Facebook, Instagram, WhatsApp and Messenger) carry the finish line and also have a lot of YouTube prominence, X, LinkedIn, Reddit, Pinterest and Snapchat, which are equally social networks with US passport. Tiktok (China) and Telegram (Dubai) constitute the exception to the norm among such American preeminence, although no European platform manages to truly shine strongly in the vast galaxy 2.0 (which is an inevitably worrying fact).

Cutting moorings with “Made in USA” technology is not impossible mission, but it is not easy in any way

Emancipipipse of American technology, as many currently propose in European lands, is not perhaps impossible (It is perfectly viable to replace, for example, WhatsApp with the APP of Swiss origin Threema, Microsoft Office by LibreOffice, Netflix by Filmin, or Google Chrome by Vivaldi), But it also has collateral effects and the so -called “Fomo” (Fear of Missing Out) is perhaps the most conspicuousespecially if we talk about 2.0 platforms.

After all, when we decide to venture into social networks, we do not sometimes do it so much because of the content with which we will be confronted there but above all and before and all for people with we will be able to connect. And is that To premiere in a social network outside the long tentacles of the United States is definitely much less tempting when we do not know anyone there.

Besides, There are American social networks for which there are no simply European alternatives owners of enough into ajundia. It is, for example, the case of Instagram and X, whose natural alternative, Bluesky, is also a domiciled company in the United States.

In some cases cut moorings with American technology, only a few clicks and sufficient determination to change. And in other cases it is necessary to have not only much courage to abandon the old known but also a high predisposition to dispense with functionalities already perfectly overlapping in everyday life and also accept potentially very high costs on the individual level.