Google remains unbeatable and its profits skyrocket by 33% in the last quarter

Neither the growing rise of AI (and its potentially negative impact on its advertising business) nor the multimillion-dollar fine imposed by the European Commission last month spoiled Google’s party in the third quarter of the yearwhich the internet giant completed with results that were once again absolutely enviable.

Despite the fact that in September the European Commission fined Google with a penalty that amounted to 2,950 million dollars for abuse of a dominant position in the online advertising marketsuch a large penalty did not make any dent at all in the latest quarterly results of Alphabet, the parent company of the Mountain View company.

Between July and September 2025, Alphabet’s profits soared 33% to $34.98 billion (compared to the $26.3 billion harvested during the same period of the previous year) and the company was therefore able to perfectly absorb the impact of the Brussels fine.

In the section referring to income, Alphabet also gained muscle and its turnover grew by 16% to $102.35 billion. It is the first time that the quarterly turnover of the American multinational exceeds the barrier of 100,000 million dollars.

Google once again boasted about the results obtained by its advertising division in the last quarter

Google and YouTube’s advertising businesswhich continues to be Alphabet’s main source of income todayalso evolved favorably and jumped 12.6% to $56.57 billion.

The results of Google’s advertising division are being closely monitoredas some fear that the imbrication of AI in the famous search engine of the internet giant (which only a few weeks ago debuted, not in vain, the AI ​​Mode in Spain) could ultimately erode the income derived from the advertisements placed in the famous search. As long as the AI ​​answers the questions posed by the user directly and without the need to click on any link, this could blow up the mechanics by which advertising on Google is usually governed (which inevitably involves clicking on sponsored results). Nevertheless, Google’s advertising business has not yet shown signs of weakness since AI began to be integrated into the company’s search engine.

Sundar PichaiCEO of Alphabet and Google, yesterday wanted to highlight the very important role played by AI in the company’s excellent quarterly resultswhich exceeded analysts’ initial expectations and translated into a 5% increase in the multinational’s shares on the stock markets. “Our comprehensive approach to AI is generating strong momentum and we are deploying solutions at high speed, including the global rollout of AI Overviews and AI Mode in the browser in record time,” said Pichai.