The media interests of 2024: from the DANA disaster to the Paris Olympic Games

In a year marked by historical events and media phenomena, Taboola, world leader in recommendations for the open webhas analyzed the reading trends most followed by Spaniards throughout 2024.

The platform, which generates more than one billion daily recommendations globally, reveals the interests that captured the attention of users in Spain this year, with the most read stories in the field. political, economic, sporting or cultural.

A 2024 marked by the tragic DANA disaster

This year the growing concern about climate change will be remembered due to the natural disaster that occurred in the Valencian Community and other regions.

The event, a DANA unprecedented that hit various autonomous communities with massive floods, damage to infrastructure and a significant human cost, generated unparalleled media attention and aroused intense information interest, accumulating a total of 133 million readings by Spaniards.

During the catastrophe, the first visit of Kings Felipe VI and Letizia Ortiz to Paiporta, one of the towns devastated by DANA, became one of the moments with the highest number of readings, garnering more than 2 million page views to date. month of November.

Political news: elections and expected returns

Throughout 2024, the «Koldo case» has been one of the topics with the greatest follow-up. On October 13, a peak of 790,000 readings was recorded, coinciding with the complaint filed by the PP in the National Court against the PSOE for alleged illegal financing, bribery and influence peddling in the “Koldo Case.” Likewise, the “Iñigo Errejón Case» has been one of the most controversial topics of the year, with 2.7 million readings on October 25.

Carles Puidgemont has become one of the figures with the most following in 2024, with 219,000 readings by Spaniards during the month of December, on the occasion of the approval of the General State Budgets.

The elections in the United States dominated the global conversation, accumulating 176,000 page views, reflecting the constant interest of Spaniards in international and national politics.

Entertainment: Screen Hits and Nostalgia

The global phenomenonBridgerton» led entertainment with more than 12 million page views. They followed himGriselda» with more than 4 million and «My stuffed reindeer» with 876,000, consolidating the dominance of the platforms streaming in user preference.

Culture and society: music and shows in the foreground

The fierce competition betweenThe Revolt«, the new television show by David Broncano, and «El Hormiguero» has not only translated into the audiences of each broadcast on the television schedule, but also in online readings by Spaniards. «The Anthill» by Pablo Motos has achieved 40 million readings in recent months, 36% more than the rest of the year, while «La Revuelta» has achieved 35 million page views since its premiere on TVE.

The Festival of Eurovision It became the most notable cultural event of the year, achieving an impressive 6.9 million page views worldwide. Nebulossa’s participation with «The debt» in the contest generated a total of 2.7 million readings throughout 2024.

The return of Oasis was another highlight in the world of music, generating great expectations. The Gallagher brothers captured the public’s attention, and in recent months they have generated 258,000 readings.

Sports: Spain shines on the world stage

In the sports field, the Paris Olympic Games took the gold medal in media interest, accumulating more than 75 million page views. The withdrawal of Rafa Nadal of professional tennis thrilled millions of fans, achieving 2.9 million readings.

Furthermore, it is important to highlight that Spain’s victory in the European Football Championship generated a great media impact, reaching a total of 692,000 readings on different platforms and media. On the other hand, the Real Madridby becoming champion of the 15th edition of the football Champions League, managed to capture the attention of a considerable audience, adding a total of 88,400 readings in various sports articles and publications.