How Spanish Marketers can use Intuit Mailchimp to better learn about their customers

Growing sustainably in the current environment is not an easy task. Spanish companies know it. Economic uncertainty, increased operating costs and an increasingly demanding consumer are redefining the rules of the game.

In response to this context, Mailchimp He has launched a new tool suite – presented in his FWD event: London – with a clear proposal: Help brands better connect with their audiences, improve conversion, loyalty and increase recommendations. All this with the focus on sustainable growth.

Based on Intuit technology, these solutions integrate artificial intelligence to work with their own data (Zero-Park Data), extract relevant insights and automate key processes. The result? More useful information, less invested time and much more effective business management.

Since December 2024, Mailchimp has incorporated more than 2,000 updates to its platform. Among them, improvements in segmentation, faster load times and new functionalities to automate campaigns, such as the evolution of “Customer Journey Builder” stand out. These improvements reinforce Intuit’s vision as a comprehensive business platform that combines the potential of Mailchimp and Quickbooks, connecting tools and data to create more fluid, personalized and effective customer experiences.

These are the novelties that marketing professionals and Spanish companies can already use:

1 / Advanced Integrations with Meta, Tiktok, Google, Snapchat and LinkedIn to generate Leads

These new integrations are designed to optimize each stage of the conversion funnel. They allow to synchronize directly the data of the campaigns in social networks and payment advertising with Mailchimp, which enriches the client profiles and facilitates the launch of personalized campaigns in real time.

2 / more than 100 new emerging forms templates

Designed to simplify Leads capture. These customizable templates allow to segment more accurately, collect key data and activate relevant campaigns with less effort. Its Mobile-First design improves user experience and maximizes conversion.

3 / Personalized reports with the new metric display

With more than 40 metrics available, this functionality allows marketing equipment to thoroughly analyze the performance of their email and SMS campaigns. The new visualizer facilitates the creation of personalized graphics and dashboards, offering clear insights that drive more agile and successful decisions.

Soon, these key features for the Spanish market will also be available:

1 / new tools to create personalized audiences

Before the end of the year, Mailchimp will export segments directly to Meta and Google Ads. This will facilitate the creation of similar audiences, customer reactivation and better advertising investments. Personalization will be total: more precise segmentation, more effective campaigns and better conversion rates.

2 / Import of SMS contacts via API

Very soon, brands can incorporate users who prefer to communicate exclusively by SMS, without the need for their email to their database. This functionality will cross SMS data with other variables such as purchase history or email interaction, creating more powerful and personalized omnichannel campaigns.