Industry News

Semrush One arrives: the convergence of SEO and AI to dominate all searches


Semrush (NYSE: SEMR), a global company specializing in digital marketing and online visibility, today announced the launch of Semrush One, a new solution that unifies traditional SEO and AI search in a single platform. designed to help brands measure and grow their performance on any search generated on Google or AI-powered engines, including ChatGPT, Gemini, Perplexity, and other major language models (LLMs).

With the rise of artificial intelligence, mastering online visibility is increasingly complex. Marketers now have access to the best market data and the broadest coverage available in a single application. Semrush combines its extensive and proven SEO databases (including 142 keyword databases, 808 million domains, and the largest keyword and backlink databases in the industry at 27.5 billion and 43 billion respectively) with one of the largest AI visibility data sets in the United States (90 million prompts and growing every day), all integrated into Semrush One subscriptions. This allows marketers to have a complete view of how their brand appears, act quickly to improve positions, and ultimately measurably increase revenue.

“With the growing adoption of LLMs and the rapidly evolving world of search, brands’ online visibility has become a boardroom topic. Search engine optimization is still essential, but marketers now need new tools to navigate the changing equation of AI visibility,” he noted. Bill Wagner, CEO de Semrush. “We are excited to build on nearly two decades of search leadership and give marketers complete control of their visibility in this new era with Semrush One.”

A unified solution for all searches

Semrush One is an integrated visibility intelligence solution for the AI ​​era, connecting classic SEO with emerging AI-powered search ecosystems. It builds on Semrush’s renowned SEO capabilities and incorporates AI visibility tools such as visibility tracking across leading LLMs, brand presence and sentiment measurement, brand perception management, and competitor analysis.

“Semrush has always helped marketers understand their position; “Now we help them define what comes next,” he said. Andrew Warden, Chief Marketing Officer de Semrush. “By combining SEO and AI into a single layer of intelligence, Semrush One gives marketers the ability to influence every moment and turn data into results. “It’s the kind of advantage that modern marketing has been demanding.”

From today, Semrush One is available in three levels —Starter, Pro+ and Advanced—, allowing you to scale the solution according to the size of the team and the needs of each company:

  • Starter: Expands industry-leading capabilities in traditional SEO and incorporates AI visibility tracking, prompts and keywords, competitor analysis, and AI-ready web auditing. Designed for those starting their journey in SEO and visibility in AI.
  • Pro+: includes all the features of Starter, with higher limits, plus historical data, content optimization, keyword cannibalization analysis, multi-location tracking, and device tracking. Created for growing brands looking to scale their SEO and search impact with AI.
  • Advanced: It includes all the features of Starter and Pro+, plus API access, voice quota data, and advanced automation.

For teams that need a scalable, enterprise-grade AI visibility platform that offers full control over prompts, segmentation, models and reporting, Semrush offers AI Optimization.

Created and validated by Semrush

Prior to its launch, Semrush tested AI visibility capabilities on its own brand to see its impact. In just one month, the company nearly tripled its AI voice share – from 13% in July 2025 to 32% in August – and improved non-brand queries from 40% to 50%.

The results show how quickly LLMs react compared to traditional SEO cycles, with visibility improvements occurring in a matter of days, not months or quarters. These findings now guide Semrush’s online visibility team’s strategy for AI-powered content updates, cross-platform expansion, and real-time performance tracking.

Semrush reinforces its legacy of search leadership and helps marketers navigate the new era of AI search. The introductory price starts at $165 per month for new customers with annual billing.

More information about Semrush One here.



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